The web is fundamentally changing and here’s a great detailed presentation by Paul Adams at Google who goes into depth about “The real life social network”. How people are connected to each other offline, and what that means for their behaviour online – including the full scale of social relationships.
The presentation goes onto explain how identity is a cornerstone of the social web and also why privacy is critical in all of this online activity. Take a look, it’s a very interesting read for anyone involved in social media marketing.
If you’re dreading the day when your marketing plan is due then take a look at this FREE marketing planning tool available from the Chartered Institute of Marketing (CIM).
The tool has been developed by the CIM to help you set objectives and create the plans you need to meet them, ebabling you to use your current information to shape your future.
Well constructed and professional marketing planning will help to clarify the purpose of organisations in terms of; where it currently resides in the minds of the consumer; where it wants to be, how it will be perceived; what does it need to do to get to a suitable position and then evaluate the progress to see if the objectives have been met.
Beki Reilly, nicknamed the ‘advertiser’s dream’ for believing the best part of telly is the adverts, now joins Studiowide as our Advertising Creative. The 22-year-old, who recently graduated from Salford University with a Degree in Advertising Design also has a HND in Graphics.
Beki has been an active designer in Merseyside whilst also undertaking her Degree at Salford Uni. She has worked with smaller companies on the Wirral as well as working on live briefs for Manchester based advertising agency BJL.
“My passions include the photography of David Bailey, films by Shane Meadows, Park Chan-Wook and the almost obsessive love I have for the late Keith Haring, New York artist and in my eyes, absolute hero – My claim to fame is co-creating the campaign for Voice Alert, a new component to smoke alarms that should be hitting Dragon’s Den this year… Good Luck guys!!”
Trees for Schools as Part of the International Year of Biodiversity…
Planning your e-commerce project with Studiowide could help grow trees and minds and result in a 10,000 tonnes/yr carbon offset.
To encourage biodiversity in the Merseyside woodland areas, Liverpool based marketing and design agency Studiowide Ltd is planting trees for schools on behalf of their clients. Studiowide have committed to sponsoring 10 trees for each web development and e-commerce solution that they provide. The tree planting, which takes place through national environmental company Tree Appeal and local schools, reduces carbon emissions by taking carbon dioxide out of the atmosphere and ensures the survival of species threatened by habitat loss. Tree planting also maintains the ecosystems and safeguards the ecological heritage for future generations.
Tree Appeal is fronted by everyone’s favourite eco-friend, Professor David Bellamy OBE. Ken Whitley, Managing Director of Tree Appeal says, ‘It is the commitment and enthusiasm of our corporate partners like Studiowide, along with their clients, that can help us make greener living. It is important that companies make the environment integral to their business activities and by sponsoring the planting of UK biodiversity trees, Studiowide and their clients will make a very long term ecological contribution to the future well being of our planet’.
2010 is the International year of biodiversity and people all over the world are working to safeguard this irreplaceable natural wealth and reduce biodiversity loss. Not only does tree planting safeguard the beauty of our landscapes, it is also one of the easiest ways to offset your carbon footprint. ‘Everyone has a responsibility for the environment and as an ethical company we are engaging our clients in issues that are important to our business’, says Carl Da-Costa-Greaves, Creative Director for Studiowide Ltd.
Carl also comments that, ‘Preserving the environment is already top of the agenda for our clients; some retailers choose to make their products available online to help reduce their customer’s secondary carbon footprints. We decided to take this one-step further through our partnership with Tree Appeal and the planting of 10 Trees for our customers. This contributes an additional carbon offsetting of 10,000 tonnes per year, along with a certificate of plantation’.
Companies who are planning a move to online retailing and who are interested in taking part in this project can contact Studiowide direct. Early registrants can also nominate which schools they would like to have plant the saplings on their behalf. ‘We are extremely excited about our partnership with Tree Appeal. This project is made possible through our company policy to invest a portion of our profits into the environment in order to make a positive contribution to our natural woodland habitats’, says Carl. ‘We have provided a platform to allow ethical and responsible businesses to get involved with the environment through sponsoring tree planting, whilst providing an excellent learning resource for children who can watch them grow, see how wildlife is encouraged to thrive and chart the changing seasons.
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