Filming of Production and Process Environments.
We have been asked to participate in a number of projects recently involving Lean and TPM manufacturing programs within production and process environments, due to our vast experience of working within these sectors.
Part of our digital media production service offer at Studiowide is to support manufacturing companies who are undertaking these types of businesses improvement activities. (more…)
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Corporate Promotional video for Beverages Direct, Speke, Liverpool.
Beverages Direct are one of the largest independent beverage distribution companies in the UK. We were asked to produce a promotional video which could be used to support their sales presentations to new and potential customers. The video would demonstrate the extent of the services that are offered by Beverages Direct. (more…)
We’ve just completed yet another of our amazing Whiteboard Animation videos!
Home Build Help are a company that provide expert advice and personal consultancy services to assist with home projects. They needed a company video to show new customers exactly what they do, how they do it and why they are good at what they do. (more…)
What is Whiteboard animation? Quite simply, it is the visual recording of someone drawing on a whiteboard. You may also hear it referred to as video scribing or video doodling. Whatever title you prefer, this format of communication is currently achieving fantastic results in the business world because it’s so effective at visual storytelling! (more…)
Content marketing is the creation and sharing of content which is then used to promote ideas, engage targeted audiences and encourage them to take action – This is integrated marketing at its best, but it’s not new. (more…)
Client: The University of Manchester. Motion Graphics Project
The University of Manchester, High Voltage Technology department recently commissioned our motion graphics team to add animation into a power systems video for student training. (more…)
Motion graphics can be a great way of communicating your company message to your audience. It’s particularly useful to businesses that perhaps don’t have physical products or processes to shoot and so a traditional filmed video wouldn’t achieve the right result.
When Liverpool based gravure printing company, Prinovis asked us to design and produce another motion graphics video, we jumped at the chance. This motion graphics video was planned for reveal at an upcoming exhibition: The In-Store Marketing Show, London.
In most cases, videos containing motion graphic design are an excellent way to deliver a message, whilst maintaining the engaging and diverse qualities that video provides. They can be extremely powerful when combined with video footage and can used to create rich multimedia training videos, or videos with a lot of information.
Motion graphics works really well with text and information heavy content, as it allows you to tell a story through moving graphics, animation and kinetic typography. Some content can often be over-whelming when delivered via narration or flat diagrams/imagery.
Combining visual animation, graphics and sound in this way provides an overall much more engaging experience, resulting in greater retention of information.
Our brief was to produce a 2.5 minute video which would support the company’s new campaign; ‘Bringing the Customer Journey to Life’. Prinovis requested that this motion graphic design project was to be in a similar style to the first video we did for them, but with a different story.
In this project our remit was to focus on the relationship between print and mobile phone couponing. Our client wanted to show their print customers such as Argos, who invest heavily in the Argos catalogue, that they can also bolster the customer consumer experience by providing multichannel touch points, via the use of the Prinovis mobile phone coupons.
To make the connection between print and digital we opted to design the final motion graphics video around the look and feel of a digital catalogue. The pages of the catalogue would then contain all of the relevant information that Prinovis wanted to deliver, in an animated form.
Our intention was to bring the catalogue pages to life and provide the viewer with unique imagery that would catch their attention. Our animated catalogue was positioned on a coffee table in the digital scene. We proceeded to introduce additional items that would normally be found around the home.
We utilised typical ‘real world’ objects normally found offline to give the video a much more realistic feel, bridging the gap and helping viewers to make the connection between the familiar physical catalogue and a digital form.
Our in-house graphic design and video production teams worked closely on this campaign.
This is the 2nd project which we have recently undertaken for Prinovis and was part of a wider marketing campaign of work, which included a 28 page booklet, done in a magazine design style and an exhibition back wall design.
If you would like to discuss how motion graphics could help your promotions then please get in touch!
We recently finished designing and developing a micro website for our client, to launch their brand new product: Walking Stick Mate.
A micro website is a perfect solution to focus on a specific product or service and can be deployed in only a few days. On this project we opted to keep the content minimal, keeping the focus on the actual product itself and designed everything to be displayed above the fold of the web page. The main product information is contained within a motion graphics video.
Overall, this micro website contains 3 product information pages – which is really all you need to focus on one product or a specific campaign – we also integrated a pop-up payment page and 3 additional pages for legal stuff, plus a contact form.
Those Businesses who are looking to quickly promote a product or launch a new service, can use 5 to 6 page micro websites to create a straight forward and cost effective solution. The simple approach makes these types of sites ideal for start-up websites or single product or service promotion.
Our client also required a payment system integrated into their website so users could purchase the Walking Stick Mate on-line. In this instance we recommended PayPal Pro, due to the ease and speed in which it takes to set the account up and begin trading.
PayPal also happens to be the most widely used online payment system in the world, considered by many to be the most reliable for money transfers. However, It’s a bit like marmite, you either love it or you hate it. We actually love it! But, as they say, it’s ‘horses for courses’.
We designed and built this micro website using the very popular WordPress open source platform. WordPress runs unbelievably smoothly as a Content Management System (CMS), but what makes it great is how much control you have. We can code any part of WordPress to function the way our clients want.
Our client has now taken ownership of the website and has full access and control in order to adjust content and Meta data very quickly and easily – making updates a breeze – the WYSIWYG (What you see is what you get) editor provides complete control over content.
All of the websites that we offer now come with Content Management Systems. This type of system removes the need for any additional 'web content' update costs, as it’s all handled in-house by the client, through the Content Management System.
On a final note; not only did Studiowide produce the micro website on this project, we were also responsible for the complete product development and marketing strategy of this product launch. We utilised the following services overall on this project: Graphic Design, 360 Product Photography, Motion Graphics and Strategic Marketing.
We are currently in the process of creating an audio and video compilation DVD for St Helen’s Concert Band to promote and celebrate their strong historical roots. As part of this project we were also asked to film the band playing a recent live show to represent the members in the present day line up.
The band were asked to play at Liverpool One Proms in the Park over the bank holiday, Jubilee weekend, so we went along to film.
The morning of the concert was glorious; the sun was out, there was a nice cool, slow breeze and the skies were blue -perfect! We got to Chavasse Park a little early to check out the stage and start setting up our equipment.
When we arrived it was already busy with people lounging on the grass and reclining in the special Liverpool One beach chairs. It was a great opportunity to test out our new Jib with remote pan and tilt head. We set this up just to the side of stage, allowing us to pan up and over the band getting some great shots looking down on them and from behind the conductor.
We also used our Canon DSLR and slider to get some establishing and general shots of the crowd and park. The band played for a total of 40 minutes, indulging in some of their favourite songs for the Liverpool crowd.
The entire set was filmed from a variety of angles and we managed to get some great footage!
Overall, it was a great day out! A big thanks to Liverpool One for putting on such a great concert!
We have just completed a web site design & development project as part of our full service marketing brief for one of our clients. This project is one of two retail products which we have developed and launched over the last 8 months for the same customer. This product is a game called the Darts Practice Rings and is unique to the market. The game comes fully endorsed by Eric Bristow!
The website has been designed to reflect the style of the packaging, which was also designed in-house by Studiowide. The brief was to create a fully editable dynamic website with content management system, integrated with a payment system to allow customers to purchase the Darts Practice Rings, direct from the web site.
We had a choice to use either the Drupal or WordPress platform as a content management system. Typically, our decision of which one to use normally comes down to; the intricacy of the site, what the client will be using it for and which platform the customer is already used to. If it's a multi product and complex web site then most certainly we would use Drupal. In this case we used WordPress.
Now that the Darts Practice Rings web site is up and running we have moved into the promotion stage, ready for the full product launch in July.
The range of Studiowide services used on this project in order to get the idea from concept to retail stores where; strategic marketing, digital marketing, web development, product photography, graphic design, video production and motion graphics. All of these services demonstrate our in-house capabilities.
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