Beautiful Brows Liverpool, eCommerce Website Design & Development Project.
Beautiful Brows Ltd is one of the fastest growing companies we have had the pleasure to be working with. Based near Speke in Liverpool the company has risen from a relatively unknown brand, to become a worthy competitor to the likes of MAC, Bobbi Brown and Benefit Cosmetics. (more…)
Creative Continuity Liverpool, Website Design & Development Project.
Creative Continuity is a highly specialised printing company who are doing some really remarkable work right now. Ever seen a beach effect that seems to be part of a solid floor? Well that’s those guys… or someone similar. Printing scenery and obscure pictures onto the most unusual of materials is their bag – any they’re good at it as well. (more…)
Liverpool City Region Collective Switch Scheme. Case Study.
Studiowide have recently completed a marketing campaign project for Energy Projects Plus, on behalf of five local authorities: Halton Council, Knowsley Council, Liverpool City Council, Sefton Council and Wirral Council.
The campaign is for the Liverpool City Region Collective Switch scheme, which aims to help households across the region reduce their fuel bills. This is done by group buying through energy supply companies. The more people who sign up to the collective switch, the better the offers are likely to be. (more…)
Client: Project7 Consultancy
Case Study: Web Design and Web Development
Project7 is a leading professional services consultancy who specialise in Lean Manufacturing and Lean Leadership Training & Consultancy on a global scale. The company came to us with a specific brief which required a complete overhaul of their existing website – providing a more dynamic system that would allow easy updating and maintaining of site content. (more…)
Project: Website Design and Development.
Client: Energy Projects Plus, Wirral.
Energy Projects Plus (EPP) is an independent non-for-profit organisation and a registered environmental charity, formed in 1995. They have a team of over 20 staff delivering front-line projects which include advice, awareness raising, training and education work, promotion and management of grants, resulting in installation of energy efficiency and renewable energy measures. (more…)
This is a recent web development project which we completed for Central Waste Liverpool, Merseyside The website is a basic brochure website that outlines the general services that the company offers. We have also integrated a blog into the site which the customer will now use to help drive traffic to the site.
The client was particularly specific about colour schemes and layouts and worked closely with us on the theme, colours and structure.
The website was built on the popular open source platform, WordPress mainly due to the simplicity of use. This allows our customer to update content if required. In addition, the website includes a company news blog.
Central Waste who operate right across merseyside originally came to us with a specific creative need for their web development project. They initially requested us to develop a website for the company. After working closely with the client and demonstrating our knowledge and enthusiasm in helping to grow small to medium sized businesses, the client has now asked us to undertake their full range of marketing activities.
TESTIMONIAL
"Being the owner of a waste company, I felt that I was being left behind on the sales/marketing side and was unsure of which way to go to move my business forward. Studiowide are a very forward-thinking group of professionals who gave me good clear sound advice, looked at my business with a fresh pair of eyes, and helped me to develop a new marketing strategy.
I have been very impressed with the web development service received from Studiowide. They took the time to listen and developed a good understanding of what I was trying to achieve. After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship. I would thoroughly recommend Studiowide to other small to medium businesses as they have been very supportive and helpful. Their support has been invaluable to us".
Sandra Salim, Managing Director, Central Waste.
Project Title: Web Development Merseyside
Project Tags: web development, merseyside
The Sefton Insulation scheme is funded by Sefton Council and E.ON, and administered by Energy Projects Plus. Studiowide were approached by Energy Projects Plus and commissioned to develop a dynamic website, including Content Management System, to be used as part of their home Insulation campaign.
This is our third home insulation marketing project that we’ve been involved with in the last 6 months. We’re getting to be quite the experts even if we do say so ourselves. Our previous projects were for Guardwarm (Isothane Ltd) and Warmer Wirral (Wirral Council). Both of these projects also included similar requests for us to provide web development services, along with video production, graphic design and direct marketing.
Stage 1 for any of our website design and development projects consists of detailing the brief with the client. We build up a picture as to exactly what the site requirements are as part of our initial tender/quotation discussions. This makes it easy for us to transfer the information into a formal brief document once the project commences.
Once the brief is agreed we set about producing a masterplan schedule, highlighting all of the important stage gates within the project. The client receives a copy of the masterplan. This acts as the roadmap for the rest of the project.
At this point we begin working on some design mock-up ideas for the home page. The homepage is the most important page on a website – getting more page views than any other page. Of course, users don't always enter a website from the homepage: a website is like a house in which every window is also a door.
The Sefton Insulation project was designed to fit around the marketing brochures which are currently used in the campaign. We lifted the colour palette from the brochures and adapted some other elements which we felt would work really well on the website.
Once the design mock-ups are completed we begin wireframing. This is the process of creating a basic visual guide to depict the layout of a website, its navigational properties and how each of its pages interacts with one another.
As soon as the mock-up and wireframe have been signed off we set about mocking up the inside pages of the site. Our web development team then began setting up the back-end content management system.
We use a number of content management systems depending on the functionality of the website and whether or not eCommerce will be a feature of not.
Sefton Insulation website project was built using the popular WordPress content management system (CMS). This open source software is extremely easy to use and has well documented guides all over the web on how to get the most out of using WordPress as a CMS.
Once the back-end of the site had been developed we moved over to the front-end. This process begins with the slicing up of graphics from the mock-ups and is where the first stages of a functioning website come together.
Once we have set-up the CMS and adding the functionality across the pages, we then begin the process of adding content. The Sefton Insulation site was a brand new website, so in this instance there was no previous content to use. Our client issued us with the content and we transferred this into the website.
As this project is only running for a limited period, the only interaction required is the facility to apply now! Blogs and social feeds were not required. The apply now function is handled by a standard form which posts the contents to Sefton Insulation ready for processing.
We really like this site because of its simplicity and ease of use. The message is clear and the information contained within it is just enough to guide the consumer along the decision making journey, when choosing a home insulation scheme.
View the Sefton Insulation live site
St Helens Concert Band recently won lottery funding in order to document, film and promote the history of the band, tracing back to its roots in 1874. Studiowide tendered for this project and we were delighted to be selected as the video production and marketing, chosen supplier.
The St Helens Concert Band project focuses on the history of the band since its formation and involves recorded and videoed interviews. These will be carried out with current and past members of the band as well as family members.
As part of the project we were commissioned to design and develop a new website, complete with a Content Management System. This would allow the band members to be able to update the website with images, stories and further videos. The band also took the opportunity to update their logo at the same time as re-doing their website. We also provided the new logo which they love.
The new website includes an integrated dynamic events calendar which allows the band manager to add upcoming events and information. Each band member can go online and check the schedule of the next performance. (View the new site here)
The website was produced using the open source WordPress Content Management System (CMS). There are many benefits of a CMS website, the main being YOU are in control. A CMS gives you direct control over the content on your web site.
Sites that change and update their content on a regular basis not only give their business or service the appearance of being alive and more active, but search engines give higher emphasis on fresh content.
Also, we find when reviewing websites with clients; once they have a content management system set up, they are more likely to add more content to the website because it's now so much easier. The result is a much more robust site with more pages than before.
The bottom line with a CMS website is that the client saves money. Plain and simple, in the long run our clients save money versus paying a 3rd party provider to make all changes and updates by hand. This is why all of the websites that we build are fully dynamic sites built using a variety of content management systems, depending on the complexity of the website.
The overall project has been finished in stages. The website is now complete and the next stage is the design and printing of brochures, whilst the documentary and filming process goes on in the background. The client is extremely pleased with the progress to date and is looking forward to the final DVD product.
Guardwarm Home Insulation is a new consumer brand from leading polyurethane manufacture, Isothane Ltd. We were successful in securing an exciting project earlier this year. This involved the creation of a new consumer division with the company.
Part of the brief required us to work alongside the Isothane senior team to come up with a new identity for their consumer home insulation service. Included in this brief was website design and development, in addition to the following; Logo, cases studies, data sheets, Leaflets, brochures, business cards, letterheads, identity cards and appointment cards.
One of the critical factors for this project was the ability to turn a website project around in 4 weeks and the whole project in under 2 months. We love challenges, so off we went, burning the midnight oil to come up with a completely new brand.
We opted for a micro website as ultimately we would be promoting only one aspect of the Isothane business. Isothane have a main website which contains all company and product range information. The home insulation brand was purely product specific and business to consumer oriented, as opposed to the main site which is business to business; this therefore suited the style of a standalone Micro Website.
While there’s certainly a place for complex websites – with advanced features, flash animation and complex navigation – many businesses are starting to realise the benefits of micro sites. These are relatively simple websites which can be used for many purposes and can be highly optimised for Search Engine Optimisation (SEO).
Micro websites are small sites, often with around 5 -10 pages – sometimes less. As they sit outside of the normal website you can get quite creative with ideas. And whilst some people would argue that micro sites have limited functionality, in fact, it’s their simplicity that makes them so versatile.
The name that was chosen by the team to move forward with was ‘Guardwarm’. The agreed theme was ‘Feather Your Nest’ and included a vibrant line-up of feathers, bringing a burst of colour to the design. As we had already created this imagery for the direct mail leaflets, it was a simple choice to then carry this across to the website homepage.
The client preferred bold imagery taking up the majority of the home page, rather than heavy text. We set about illustrating an additional 4 more images to graphically represent each benefit of the Guardwarm insulation system; repairing wall tie damage; protecting from wind driven rain; protecting from windstorms; securing against flood risk. Our in-house graphic design team worked alongside our in-house web developers to create the perfect gallery of homepage images.
The Micro Website was delivered within the required timescales and the client was extremely happy with the result! View Guardwarm micro website
"Studiowide have designed and produced a marketing identity for our brand new division. This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. All in under two months – with a very down-to-earth attitude and a commitment to both excellence, and the schedule!"
Craig Treanor –Technical Marketing Manager, Isothane Ltd, Accrington
We recently finished designing and developing a micro website for our client, to launch their brand new product: Walking Stick Mate.
A micro website is a perfect solution to focus on a specific product or service and can be deployed in only a few days. On this project we opted to keep the content minimal, keeping the focus on the actual product itself and designed everything to be displayed above the fold of the web page. The main product information is contained within a motion graphics video.
Overall, this micro website contains 3 product information pages – which is really all you need to focus on one product or a specific campaign – we also integrated a pop-up payment page and 3 additional pages for legal stuff, plus a contact form.
Those Businesses who are looking to quickly promote a product or launch a new service, can use 5 to 6 page micro websites to create a straight forward and cost effective solution. The simple approach makes these types of sites ideal for start-up websites or single product or service promotion.
Our client also required a payment system integrated into their website so users could purchase the Walking Stick Mate on-line. In this instance we recommended PayPal Pro, due to the ease and speed in which it takes to set the account up and begin trading.
PayPal also happens to be the most widely used online payment system in the world, considered by many to be the most reliable for money transfers. However, It’s a bit like marmite, you either love it or you hate it. We actually love it! But, as they say, it’s ‘horses for courses’.
We designed and built this micro website using the very popular WordPress open source platform. WordPress runs unbelievably smoothly as a Content Management System (CMS), but what makes it great is how much control you have. We can code any part of WordPress to function the way our clients want.
Our client has now taken ownership of the website and has full access and control in order to adjust content and Meta data very quickly and easily – making updates a breeze – the WYSIWYG (What you see is what you get) editor provides complete control over content.
All of the websites that we offer now come with Content Management Systems. This type of system removes the need for any additional 'web content' update costs, as it’s all handled in-house by the client, through the Content Management System.
On a final note; not only did Studiowide produce the micro website on this project, we were also responsible for the complete product development and marketing strategy of this product launch. We utilised the following services overall on this project: Graphic Design, 360 Product Photography, Motion Graphics and Strategic Marketing.
Case studies (23)
Chartered Marketing (27)
Copywriting (19)
General Creatives (12)
General Marketing (10)
Graphic Design (42)
How To Do… (61)
Internet Marketing (11)
Marketing (21)
Our News (18)
Photography (12)
PR (7)
Publishing (13)
Useful tools (6)
Video Production (27)
Web development (22)
visit our Facebook page
subscribe to our RSS feeds
follow us on Twitter
follow us on Google+