Image Courtesy of HubSpot
Over this long Jubilee weekend I discovered that we, as a company, operate in a very peculiar business landscape. On one hand we’re constantly aiming to excel; to ensure that as a service provider we’re at the forefront of our marketing and promotional technology; constantly reviewing and learning the next big app, tool, widget or social media site, which we can then add to our toolbox in order to ‘help’ our clients in their online endeavours.
Then, on the other hand we’ve been faced with the reality for some time that our target market of small to medium sized enterprises in Liverpool and the North West, lag behind many rival cities in the use of the internet for business. Source Liverpool Chamber of Commerce
I guess my post today is as a result of the community spirit which is flowing through the UK at the moment and reminds me WHY we exist as a company: to help small to medium sized businesses in our local areas (first) and wider county boundaries (second) to promote themselves in the best possible way. At the moment, it seems like the best possible way to help our target market is to go back and revisit some basic fundamentals of online marketing.
This post is in essence a reality check. Yes, we CAN bring a whole host of new media tools to the table – and we’re very good at it when we do – but if some businesses are just not ready for it, then are we really helping them or overwhelming them?
So, as of today, we’re making a conscious effort to rewind a little and go back-to-basics to help those businesses who feel overwhelmed by online marketing. For the next 100 days we will be making regular posts as part of a campaign here at Studiowide, to help local businesses promote themselves more effectively online.
Each post will feature a separate sub topic to online marketing, and where relevant will also include links to some great e-books that we’ve come across over the last few months, all of which will help provide further learning for people who want to get stuck in.
[SERIES NOW COMPLETED]
View all posts in the online marketing series:
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Tags: 100 Day campaign