by Beki Reilly
Just started a very ‘hot’ packaging design project for another new client of ours.
The customer who is a food manufacturer specialising in Chilli based foods has chosen Studiowide to do their packaging design for their new range of chilli chocolate! I can’t wait to get my teeth into this one, excuse the pun; three tasty bars of chilli chocolate – ranging from subtle tongue tingling mellow spices to a full 5 out of 5 on the chilli scale, which unless you’re a seasoned chilli buff will blow your socks off!
I wanted to create a range of graphics for the packaging that would tie-in with the existing Grim Reaper Food products, but also give them a competitive edge in the chilli chocolate market. I think the name of the company itself is great, and after some brain storming sessions, where I went to the ‘dark side’… We presented some great concepts and names for each one of the chocolate bars, which the client really likes.
Now the concepts been approved, it’s time to give my scamps some depth, by mocking up the final graphics for the packaging digitally. The first stage is to turn the line drawings into final graphics and then bring in some colour. I’ll also be working within the confines of cutter guides that are specific to the packaging. We’re familiar with working alongside packaging manufacturers and we have a great feel for a variety of weird and wonderful box shapes that our customers throw at us.
Shouldn’t be long before we can post some final packaging design images, (with full approval from our client of course)
watch this space!