marketing, web development, graphic design blog

• With lower barriers to market and secure, stable employment a thing of the past, there are an increasing number of new companies being created than at any other time. All of these new businesses need to market themselves, which in turn is why we are seeing an overwhelming surge in telemarketing, direct mail, emails and advertising.

  However, as the market place gets cluttered and the ‘noise’ gets louder, the target market for these companies has developed the ability to shut out all of this extra promotion. Most people no longer accept cold calls, read direct mail or watch TV commercials, and investment is being made in increasingly more powerful spam filters to keep out the unwanted emails that we receive.

  In fact, most people, when making a purchasing decision, rely on only two sources – first their own research on the internet and secondly a network of trusted friends, colleagues and associates. It’s discovering how to reach into these networks, hang out where your clients hang out and stand out from the crowd in order to get noticed, this takes a lot more creative and ‘out of the box’ thinking now than ever before.

  Even though a lot of people seem to know that marketing is in this transitional phase, there is still the new business owner or un-seasoned manager who are too busy to invest time in keeping up with latest marketing trends and end up throwing a lot of money, in a scattered approach, on marketing campaigns that don’t achieve anything, just to feel that they are doing something in order to hopefully attract new business.

  This should be stopped now! The funds that new start-ups or SME’s have which is allocated to promotional activities is very limited, hence more of a reason why any campaign must create a satisfactory return. Therefore, the way that businesses market themselves must change, in particular the start-up or SME, which is the reason why we developed the Studiowide marketing management programme to make best practice marketing services available to everyone with lower budgets.

  Our marketers become your marketers not only to help you, but to challenge some of the traditional ideas around sales and marketing and bring fresh new ideas into your company in order to continue retaining customers, win new business and stay ahead of your competition.

Tags: marketing management, marketing services, new businesses

This entry was posted on Monday, June 28th, 2010 at 8:24 am and is filed under Business, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.