We have Just completed another successful magazine design project for our client. The design brief was to produce a creative piece that could be used in a promotional campaign, highlighting the benefits of using print as part of a multichannel approach. The concept is a ‘magazine’ about ‘magazines’. Now that’s a paradox if we’ve ever seen one.
Our client, Prinovis, is one of the largest gravure printing companies in Europe, producing magazines and catalogues for big names like Argos, Boots and John Lewis, to name a few. They will be handing out these promotional magazines to potential customers of major blue chip organisations, as part of their upcoming exhibitions in London.
The magazine design highlights the fact that although customers are investing in web, mobile, tablets, social…etc, at a time when digital is developing so much, there is also evidence that the printed page is still strong in the decision making process and should be used as a unique and complimentary tool in a multi-channel marketing mix.
Our client believes that a magazine and catalogue encourages decision making. They feel personal – a direct connection with the brand – beating any web search optimization campaign for grabbing attention and standing out from your competitors. Therefore, our remit in creating the design and content was to work with Prinovis to come up with something that was unique and different, in order to communicate this message.
We worked closely with the team at Prinovis for direction and feedback of the specific content, and we utilised a variety of graphic design principles, including image manipulation and illustration. The magazine design project was finished, front to back, on-time and in under 5 days.
The client is extremely pleased with the final result and have the completed magazine / catalogue in hand, ready to be distributed at the In-Store Marketing show – Marketing Week event – held at Olympia, London.
We have also published the magazine to a digital page turning format for online use. View the digital publication here