Written by: Carl Da-Costa-Greaves
As we begin to climb out of recession and new business ventures are created, we must remain with the same focus that has kept UK industry moving. New company owners, managers or MD’s must have an appreciation of marketing and the impact it can have on the whole of their business, especially so in the early stages of growth whilst forging a position and a brand.
With technology moving quickly, fuelling the boom in internet marketing, for those companies who aren’t large enough to have a dedicated marketing function, it’s important to source professionally qualified assistance in order to discover the true potential of what marketing can and cannot do for them.
I find many of the issues that SMEs want help with don’t initially appear to be marketing related, but at the root of the problem it turns out to be so. There needs to be a clear understanding of where marketing drives new growth and how this fits in with the financial and business needs of an SME. As we’ve mentioned before, marketing is not just about the communications end of an organisations strategy, it’s not just about pushing out advert after advert – it’s a lot more than that – it’s the whole process of the business.
Those companies who are marketing focused end up being the ones that create sustainable growth in the down turn and reap rewards once the economy has recovered.
Tags: marketing, small businesses, SME
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