There’s a lot of marketing definitions out there but these are the select ones that we here at studiowide like;
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
The Chartered Institute of Marketing (CIM).
The right product, in the right place, at the right time, at the right price.
Marketing is essentially about marshalling the resources of an organisation so that they meet the changing needs of the customer on whom the organization depends.
Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints – technical (economic) and ethical (social) – create the transactions or flows which resolve market separations and result in exchange and consumption.
Marketing is not only much broader than selling, it is not a specialised activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.
This customer focused philosophy is known as the ‘marketing concept’. The marketing concept is a philosophy, not a system of marketing or an organisational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.
The achievement of corporate goals through meeting and exceeding customer needs better than the competition.
Implementation of the marketing concept [in the 1990's] requires attention to three basic elements of the marketing concept. These are: Customer orientation; An organisation to implement a customer orientation; long-range customer and societal welfare.