marketing, web development, graphic design blog

by Beki Reilly

If you didn’t know today is Star Wars day!

And although it’s not an official day (not yet anyway,) today is celebrated amongst myself and fellow geeks, due to the line ‘may the force be with you.’ Already ‘#maythe4thbewithyou’ is trending on twitter as thousands of fans pay homage to the film/s.

This is great media attention, as it is being blogged and tweeted about about multiple times (just like this one) and the official Facebook page boasts 1,578,262 ‘likes’. There is also a lot of hype around the official website that currently has a countdown clock. We are hoping for something big!

So in tribute of Star Wars and my all-time love of advertising I am looking back advertising that has used the iconic film as a platform for their own products or brands.

Volkswagen’s mini Darth Vader has been launched today in the UK following its success in America and on Youtube – boasting 37 million hits! (source – campaignlive.co.uk) In the advert we see a child trying to ‘use the force’ on objects around the house. Click the video below to play.

The advert is cheerful and enjoyable, and the link to Star Wars reinstates the USP (the unique selling point) of the car itself. The ad itself was featured in a trial spot on screens in Hyde Park last Friday so all those Royal Wedding spectators could catch their first glimpse of the advert. The ad is set to run for six weeks in total.

Also take a peek at R2 D2 and C-3PO in this Dixons advert created by M&C  Saatchi. It’s a far cry from the excitement of space and battling an evil empire. Instead they are boldly going into a Currys/Dixons megastore, and finding themselves amazed at the technology the store has to offer.

Finally I’m going into the Adidas archives for this… Adidas has hijacked the cantina scene from the original 1977 Star Wars for its lavish World Cup advertisement, splicing stars including … Daft Punk, Noel Gallagher, David Beckham and a light saber-wielding Snoop Dogg into footage featuring Han Solo and Obi-Wan Kenobi. This is my favourite video from the Adidas campaign; click to watch on Youtube!

Tags: video

This entry was posted on Wednesday, May 4th, 2011 at 12:24 pm and is filed under Marketing, Videos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.