marketing, web development, graphic design blog

We recently finished designing and developing a micro website for our client, to launch their brand new product: Walking Stick Mate. 

A micro website is a perfect solution to focus on a specific product or service and can be deployed in only a few days.  On this project we opted to keep the content minimal, keeping the focus on the actual product itself and designed everything to be displayed above the fold of the web page. The main product information is contained within a motion graphics video. 

Overall, this micro website contains 3 product information pages – which is really all you need to focus on one product or a specific campaign – we also integrated a pop-up payment page and 3 additional pages for legal stuff, plus a contact form.

Those Businesses who are looking to quickly promote a product or launch a new service, can use 5 to 6 page micro websites to create a straight forward and cost effective solution. The simple approach makes these types of sites ideal for start-up websites or single product or service promotion.

Our client also required a payment system integrated into their website so users could purchase the Walking Stick Mate on-line. In this instance we recommended PayPal Pro, due to the ease and speed in which it takes to set the account up and begin trading.

PayPal also happens to be the most widely used online payment system in the world, considered by many to be the most reliable for money transfers. However, It’s a bit like marmite, you either love it or you hate it. We actually love it! But, as they say, it’s ‘horses for courses’.

We designed and built this micro website using the very popular WordPress open source platform. WordPress runs unbelievably smoothly as a Content Management System (CMS), but what makes it great is how much control you have. We can code any part of WordPress to function the way our clients want.

Our client has now taken ownership of the website and has full access and control in order to adjust content and Meta data very quickly and easily – making updates a breeze –  the WYSIWYG (What you see is what you get) editor provides complete control over content. 

All of the websites that we offer now come with Content Management Systems. This type of system removes the need for any additional 'web content' update costs, as it’s all handled in-house by the client, through the Content Management System.

On a final note; not only did Studiowide produce the micro website on this project, we were also responsible for the complete product development and marketing strategy of this product launch. We utilised the following services overall on this project: Graphic Design, 360 Product Photography, Motion Graphics and Strategic Marketing. 

Tags: micro website, websites, wordpress

This entry was posted on Monday, July 9th, 2012 at 8:43 am and is filed under Graphic Design, Photography, Video Production, Web development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.