We’ve just signed off another motion graphics project! This piece was for Prinovis, a leading gravure print group with its head offices in Germany. Studiowide was commissioned by the Liverpool division of Prinovis, located in Speke.
The company is actually one of the largest printing plants in the UK, covering 500,000 sq. ft.!!! and have launched a new mobile couponing service at the retail business technology trade show in London. Prinovis required a motion graphics video to play on the stand and inform prospective customers of their products, including features, benefits and the competitive advantage.
We were asked to plan and produce a three minute motion graphics, animated project to be displayed at the exhibition show. Whilst three minutes might not seem like that much, in animation, it’s quite a lot! Imagine getting a pad of A4 paper; say the pad has 200 pages, if each page is a frame, and the standard frame rate for video is 25 frames per second. If you were to draw an animated stick figure in the corner of every page in the pad, and then flick through it; that’d be only 8 seconds worth of animation. So this video was the equivalent of a flick book animation, it’d take 22, 200 paged pads, and 4,400 pages of drawing. Nice little analogy for you there.
The challenge with this video wasn’t predominantly the length but the fact that all of the information had to be delivered visually – the hustle and bustle of the show would drown out any narration the video had. This meant that we had to be smart in the way that we presented the information and facts. The whole content had to be engaging and exciting, and hold the viewer’s attention.
We decided to take the style of video down the infographics route. This means that all data, facts and figures were represented graphically – this style is perfect for this project due to the fact that the show meant NO sound.
Using infographics in a motion graphics piece is very exciting, much more so than the typical standard PowerPoint style bullets – ‘death by power point’ would not do the trick in this case; it had to be more engaging.
For example; in one composition we use a stack of mobile phones to the left of the screen representing mobile couponing, then on the right hand side of the screen a single paper coupon would flutter in and land on the floor, representing the fact that the paper coupon is ten times effective than mobile phone coupons.
In most of the animated sequences we also inserted text captions to re-enforce a particular message. It takes a lot of lateral thinking in this style of motion graphics. This is key to effectively represent the information in an engaging and concise manner.
Prinovis had tonne of information they wanted to get across in the video; this proved a tricky balancing act, fitting it all in whilst remaining engaging and interesting. However, with a bit of clever animation and motion graphics techniques it wasn’t too difficult. Overall, the motion graphics video met all of the objectives required by Prinovis for the video to be displayed at the show.
Not only was the video to be used at the show, but also on the Prinovis’ website. Visitors to the site will be able to watch the video and come away suitably informed about Prinovis’ mobile couponing and what it involves.
If you’re interested in having your own motion graphics video produced by us, then please don’t hesitate to get in touch!