Online advertising

Online advertising

This is a series of slide casts from Google showing how to deliver online advertising. The slides are very clear and concise and they  go through the steps on how SME business owners can use Google adwords to drive their online promotions.

The slides contain specific information relating to Keywords, Ad Texts, Landing pages and how to optimise in order to achieve high ranking in the search engines. The course also covers tracking and analytics for campaign measurement.

If you're a SME or individual learner who wants to know more about online advertising with Google then this is definitely worth a view.

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