marketing, web development, graphic design blog

By Beki Reilly

Over the past few weeks we’ve been super busy snapping away here in our Liverpool based photography studio; here’s my thoughts on our most recent shoot we completed and what I personally feel are the important aspects to product photography.

Of course an image needs to make an impact, this goes without saying… but never more so when dealing with commercial product photography; photographic errors can often mean a great product not only gets overlooked but in an online environment can have a negative effect on sales.

When a photograph works you accept it and in a way look past it and engage with the product on display, without being distracted by the niggling errors in the photograph itself.

When I see this image (above) I’m thinking, ‘I WANT THAT CAMERA’ as opposed to ‘what a stunning photograph’ – luckily this little camera gem is mine (after some charity shop hunting and diving into bargain bins). This is what product photography is all about. Getting the consumers attention in a positive way.

The photograph also needs to be relatable; people have to want the product and this means imagining themselves owning it and visioning how it would fit into their lives.

Our latest shoot was photographing a range of 20 rugs for a specialist rug manufacturer based in Liverpool. These were photographed with diffused ‘soft’ lights; this provided soft shadows and accurate colours. Once we were happy with the photographs these were then placed into Photoshop for post-production to create lifestyle scenes. Even though at pre-planning we targeted the angles of each rug compared to the setting (as to not distort the designs of the rugs), we still need a little tweak with the old perspective tool in Photoshop. Some other considerations had to be made including lighting, extra care was taken to match the product shot with the shadows and lighting in the image. Here is one of the final images that the client was very happy with!

All of our product photography is created in-house at our Rodney Street studio in Liverpool. We are a full service creative company underpinned by our status as Chartered Marketers. We use all of this commercial and professional expertise to showcase your products to their full potential.

Floor capacity: 6m x 4m with a variety of backdrops and green screen. (We use paper backdrops as oppose to vinyl or cloth – this produces a more even result.)
Equipment: 750kw soft boxes, overhead boom, Nikon Digital SLR, Tripods, stands.

We specialise in product photography for E-Commerse, lifestyle, industry, retail.
We also offer the latest in 360 rotating product shots, great for capturing the detail of your product, and showing it off from every angle. More information on our product photography here.

Tags: product photography

This entry was posted on Monday, July 18th, 2011 at 12:16 pm and is filed under Case studies, Creatives, Marketing, Photography. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.