Written by Carl Da-Costa-Greaves
If you think about it, newsletters are the most convenient, oldest and economical modes of spreading your company information. If you haven’t converted to full digital versions as of yet; distributed through emails, blogs and RSS, then you should most definitely be considering this now as a worthwhile and cost effective way to promote your business. Most people are now online and some come to expect certain features such as blogs and regular news updates via feeds, so entering into this arena is basically giving your customers what they want. But rather than scratching around for content, why not convert your email newsletters to blog posts and news feeds? You can effectively reach the same customer base, and more, which will leverage the content of your original email newsletters.
How to get your email newsletter to become a blog?
Most people understand what a blog is and even subscribe to them, but when asked to write a regular post about their favourite topic, then out comes the writer’s block. But if we consider all of the existing news items that are published about your company as part of your regular newsletter, whether electronically or printed, this alone can be separated into individual pieces and thus provide a wealth of information. The way to enable this to work is through content management systems. These are available as part of a web package or can be hosted on your website as part of your existing design, in a matter of a few hours.
Your blog becomes your email newsletter
By introducing the content of your email newsletters though your blog or online news feed, with no extra effort, you can then streamline your email marketing and newsletter send out process and in turn give your customers a far better user experience. So if you’re committing valuable time to publishing a newsletter, either printed or email newsletters, then it stands to reason that you should leverage this and get as much of a return on your investment out of the process as possible.
A word of caution: just because you publish all of your content on line it doesn’t mean that people necessarily want to read it. Think about adding value to customers or prospects by providing useful, exclusive content or freebies, mixed in with your standard product and company updates.