Free Marketing Planning Tool
If you’re dreading the day when your marketing plan is due then take a look at this FREE marketing planning tool available from the Chartered Institute of Marketing (CIM).
The tool has been developed by the CIM to help you set objectives and create the plans you need to meet them, ebabling you to use your current information to shape your future.
Well constructed and professional marketing planning will help to clarify the purpose of organisations in terms of; where it currently resides in the minds of the consumer; where it wants to be, how it will be perceived; what does it need to do to get to a suitable position and then evaluate the progress to see if the objectives have been met.
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