Above is an example of our 360 degree product photography. Go on… have a go! Click and drag to rotate the item a full 360 degrees. You can also double click to zoom and click on the 'hotspots' to reveal more information about specific areas of the product. (more…)
Posts Tagged ‘photography’
Our studio has been put to the test over the last 2 weeks on a recent product photography project for our client, Taps & Showers Direct Ltd. The company is updating their website and urgently required product photography shots to be taken, of over 120 different taps & shower units, including a variety of scenery and stylised images.
Our first challenge was to overcome a small issue with REFLECTIONS. The surface on each of these products was highly polished chrome, and it wasn’t until we looked at the variety of shapes and sizes that we realised just how tricky this project was going to be. We were effectively photographing items that each had its own unique shape and consequently unique reflective areas.
The main concern when working with reflective surfaces is catching unwanted reflections in the final image. The issue was probably more difficult to overcome than the actual taking of the photograph – we were essentially photographing a six sided mirror. Lighting the taps was also a little tricky as direct light on highly reflective objects tends to create hotspots (sections of the photograph which are over-exposed due to the amount of light in one specific area).
To overcome any hotspots we positioned the overhead lights directly above the products and then diffused the light to give a nice mellow fall off. We also placed some additional lighting next to the taps and then bounced the light off a defused surface, providing a reduced harshness to the light.
Once we had the lights set up, our next problem was to figure out how we were going to keep each item free of fingerprints. This is where the office marigolds had a chance to steal the show. These actually proved to be the perfect solution for keeping everything gleaming. As you can image, even the smallest fingerprint or piece of dirt on a highly polished surface would show up in the photographs. Of course, it’s possible to remove these in post-production; however, it saves a whole lot of time and messing about if you can get it right in the first place.
To assist with the shoot we used our remote timer on each photograph, this allowed us to step out of the area when the photograph was taken. Also, we wanted the image to be as clear as possible – we were shooting at the lowest ISO we could, with an aperture of around f/11 (this ensured that the entire tap was in focus). Combining these two settings in this way required a slow shutter speed to let in the correct amount of light, in order to expose the photograph. By putting the camera on a tripod and using the remote timer to take the photograph, meant that there was no chance of the camera moving, or the tripod getting knocked when the shutter button was pressed. All of this attention to detail resulted in a clear and correctly exposed photograph.
Overall, we created a mixture of scenography and standard plain shots on this product photography project. For the scenography images we used a variety of tiled and wallpaper backgrounds, along with a number of sink units and props, such as aftershave, soap dishes, dispensers etc. To bring some of the stylised shots to life even further, we also applied running water to some of the images in post-production.
Once all the photographs were taken we then moved into the post production phase to tweak the white balance and a few other settings (since we shoot everything RAW) before importing it into Photoshop. As soon as we were happy with the final image we then added a clipping mask. This was applied to the standard plain product shots so that the tap or shower could be placed in a variety of coloured backgrounds.
The product photography project went extremely well. Our client is very happy with the overall result. Plus, we learnt a few more new tricks and techniques to help us get around the issue of highly reflective surfaces on future shoots. A great win win result!
"We were looking for a product photography company to shoot our range of Kitchen and Bathroom stainless steel brassware, to then be published on our website, brochures and other marketing materials.
It was of the upmost importance that the quality was of the highest degree. The project was far from straight forward: the guys would have to assemble all the products and also set the various different background props in situ for the taps, showers, wash basins, etc, and then finally edit all in Photoshop.
After receiving 7 quotes from companies across the UK, some afar afield as London, we decided to go with Studiowide for three reasons; 1st) The cost compared to quality was the most competitive. 2nd) The location was fantastic for us and the guys also allowed us to call in and tweak the studio shots. 3rd) We had confidence in the guys after talking to them and also looking through their portfolio.
All in all we were very pleased with the final work. As a result, I would highly recommend Studiowide. We will be using their services again in the future. Thanks guys!" Damien Golden, Director. OPTIMA Bathroom Solutions Ltd.
On the back of what seems to be a 'roll' for us regarding interesting products coming into Studiowide; we have just completed more professional photography for another new client. This time the images are destined for use on websites and packaging. The project was for a local, and pretty cool, company called BEEcycle, based in Liverpool. These guys are extremely innovative when it comes to creating and providing solutions to solving the problem of waste.
BEEcycle required our services for professional photography of their Beanstalk Pods. The Beanstalk Pod grows without the need for soil or watering. Almost zero effort is required to magically grow a beanstalk containing a bean with a special message of your choice.
There are a total of 4 different coloured beads that you can use; blue, green, yellow and red. We had to photograph each set of coloured beads in the pod and a varying amount of beads and seeds scattered next to it. Overall, we took a series of 8 photographs for the client.
This shoot was a little tricky compared to our usual professional photography projects, as the Beanstalk Pod is made of transparent plastic. This meant that once we applied the necessary studio lights to create the required lighting, we had to diffuse with constant lighting in order to keep the light reflections to a minimum, whilst still keeping the item sufficiently lit.
As with all projects of this type; when you shine studio lights directly onto a transparent and 'very' shiny item, you naturally get copious amounts of glare and reflections – our role as professional photographers is to overcome problems like this. In this instance we achieved the right outcome by reflecting from whiteboards, back onto the far side of the plastic dome, whilst also using the white backdrop as a diffuser. This process made it much easier to photograph the Beanstalk Pod correctly and achieve the desired result.
If you get a chance then we recommend taking a look at the Beanstalk Pod website, it'll make a great gift. More importantly though, if you’re interested in finding out how our professional photography service can help you, then don’t hesitate to get in touch!
By Danny Piercy
Check out this sample picture above…
Oh, wait, what!? It spins!? What the heck is going on… that’s right, it’s interactive, awwwwhh yeah!
We’ve just completed some more 360 photography. This time round it’s for our client Bobby Barton Inventions Ltd and a product called ‘Walking Stick Mate’.
This device has been 100% designed, manufactured and marketed by yours truly Studiowide (more information to follow ref this great product – including case study).
The Walking Stick Mate is to aid people with a walking stick, allowing them to use their hands when needed and prevents the walking stick from being dropped. This nifty little device keeps the stick at your side, ready for use. It simply clips to a belt/pocket, attaches to the walking stick and then you’re good to go. The tensioned wire makes sure that your stick will constantly be by your side when you need it, but doesn’t hinder your movement when using it.
360 photography is a great way to show your product off to your customers. No longer do they have to be in the store or be physically holding the product to take a good look at it. We take a series of 32 photographs and then seamlessly stitch them together to create a full interactive 360 degree image viewer.
Take a look at some more of our 360 photography
If you’re interested in seeing how our product photography could help you, don’t hesitate to get in touch, or pop in for a cuppa!
Over the past few weeks we’ve been busy snapping pictures to help promote ‘Beautiful Brows’;
‘Beautiful Brows is a specialist Cosmetics Company based in the UK. We manufacture and supply a unique brow makeover product, to retail and trade outlets across the UK. Beautiful Brows is a revolutionary system that creates perfectly shaped and coloured eyebrows in just minutes!
Our unique eyebrow powder is made in the UK, ensuring the highest quality – the product has fast become a UK top seller. Proven to quickly transform thin, short and pale eyebrows into the perfect shape, every time!’
We were asked to take a series of product shots that would be used both online and in a shiny magazine that would be available in Dubai. The product shots were all taken here at our Studio in Liverpool; using professional studio lights and a white backdrop we were able to create a stylish looking product shot for each of the products in the line-up. Once the picture had been taken and we were happy with the positioning of the light and the composition; it was time to take it to the next level! Well, into Photoshop. This is where we do all our post-production work to make an image come alive. Once the image has been touched up and enhanced, it’s ready to save for the web. This is where we will save the image at a specific resolution and file size so that it is easily viewable for everybody on the web, regardless of internet speed or monitor size.
Not only are we able to take photographic images in the confines of our own studio, but also out and about in the real World, aaawwwwhhh yeah! You heard correct. We’ll come to you and provide a location based shoot. This is something that was also required as part of the Beautiful Brows brief. We were given media passes to the ‘Professional Beauty North 2011’ show in Manchester. Armed with our go-anywhere-and-photograph-anything badges we made our way over to the Beautiful Brows stand and started snapping as customers continuously queued up to try the new products out! Making sure we showed the beauty of the product and the sheer excitement of the customers trying it out.
Overall, our client was very happy with the photographs we produced and has them proudly displayed on their website. Success.
If you’re interested in any of our photography services then don’t hesitate to get in touch!
Happy International Women’s day
So who’s your hero? Who’s that one lady that inspires you the most and why?
I’m going to go for a bit of a random one… avoid the obvious, (I think) and pick someone whose work deeply inspires me. Diane Arbus – The American Photographer ‘of freaks.’ If you don’t know her work I suggest you swot up as she is one talented lady and her portraits have real emotions and stories behind them.
Also check out ‘Fur’ (2006) an imaginary portrait of her life story and how she came to photograph her most famous subject Lionel. So here’s to you Arbus..