By Daniel Piercy
The past couple of days have been spent filming and editing our motion graphics to use as a promotional video for our homepage. We created our motion graphics promotional video mainly for visitors to our website so they can watch a video and get a better understanding of the services that we offer and what we can do.
The video briefly shows examples of the work that we do in Liverpool from each of the different areas that we specialise in; these are chartered marketing, graphic design, web design & development, video production and photography. The video runs for a total of 3 minutes, showing off each area for roughly 30 seconds. It’s comprised of a mixture of motion graphics and video footage to give it a real quirky look.
Hang on, what’s motion graphics!? Well, it’s exactly how it sounds; you take graphics and introduce motion and animation. Think of it as a billboard or an advert on a page in a magazine, but it’s animated; the text, photographs and graphics are all able to move around.
Before we could get to the fun part though, we had to story board and plan how the video was going to play and what was going to happen in each scene. It’s important to do this so that when you come to doing the actual filming, you don’t end up standing around like a lemon wasting time trying to figure out what you’re going to film.
Once all the planning was completed it was time to start the filming and motion graphics. There were also a few photographs in the video; so we filmed this in our studio which was perfect to capture the set-up of studio lights and backdrop. These photographs played a big role in the final video as they were going to be the background for the motion graphics, so we had to make sure they were placed exactly how we wanted them when shooting the footage in order to tie in the ‘real word’ to the motion graphics. After having taken the photographs, they were put into Adobe Photoshop CS5 and tweaked to get the desired look we were after.
They were then ready to become part of the motion graphics; to do this we use Adobe After Effects CS5. We then spent a few hours combining the photographs with graphics (all made by us of course!), adding animation and sound effects to get the motion graphics ready to be dropped into the final video.
At first it was a little difficult to get it looking just right as I had to try and make a seamless transition between real footage and a photograph. However, after a little while of being hung-up we managed to get it looking right. It was then plain sailing as we were able to apply the same techniques and principles to the other clips to get them looking perfect.
Alongside the motion graphics there is actual video, which we had to film with an actual video camera, surprising I know. However, rather than just straight up video, we were going to motion track some of the motion graphics into the real footage to give it a whole new depth and look, very similar to the effects used in the film ‘Zombie Land’. When you require this type of effect you have to film with the motion tracking in mind; you have to compose the shot differently and watch the way that you move the camera around, you can’t just decide to add it in as an after-thought into any old footage.
Combing the photographs, motion graphics, real footage, motion tracking and finally music, we feel gave us a real nice vibe to the video which we think represents us and the way that we work. Once the video was complete it was ready to hit the net and win us some Oscars. Having a promotional video to represent you or your company is great; you’re able to let people know what you’re all about without them having to read through pages of text. Read loads of text, or watch a video? Bit of a no-brainer really. Not only does it let people know what you do, it’s also a way of letting people see what you do, if they can see it, they’ll understand it better, which in turn is more likely to help your business as people aren’t going to buy something they don’t understand.
So, what are you waiting for, stop reading this and watch the video!