We’ve just completed yet another of our amazing Whiteboard Animation videos!
Home Build Help are a company that provide expert advice and personal consultancy services to assist with home projects. They needed a company video to show new customers exactly what they do, how they do it and why they are good at what they do. (more…)
Client: The University of Manchester. Motion Graphics Project
The University of Manchester, High Voltage Technology department recently commissioned our motion graphics team to add animation into a power systems video for student training. (more…)
We are currently in the process of creating an audio and video compilation DVD for St Helen’s Concert Band to promote and celebrate their strong historical roots. As part of this project we were also asked to film the band playing a recent live show to represent the members in the present day line up.
The band were asked to play at Liverpool One Proms in the Park over the bank holiday, Jubilee weekend, so we went along to film.
The morning of the concert was glorious; the sun was out, there was a nice cool, slow breeze and the skies were blue -perfect! We got to Chavasse Park a little early to check out the stage and start setting up our equipment.
When we arrived it was already busy with people lounging on the grass and reclining in the special Liverpool One beach chairs. It was a great opportunity to test out our new Jib with remote pan and tilt head. We set this up just to the side of stage, allowing us to pan up and over the band getting some great shots looking down on them and from behind the conductor.
We also used our Canon DSLR and slider to get some establishing and general shots of the crowd and park. The band played for a total of 40 minutes, indulging in some of their favourite songs for the Liverpool crowd.
The entire set was filmed from a variety of angles and we managed to get some great footage!
Overall, it was a great day out! A big thanks to Liverpool One for putting on such a great concert!
Campaign background
Our most recent video production project has just been completed for a company called Plastic Closures Ltd based in Warrington. They are specialists in the supply and manufacture of caps, closures, temper evident caps, snap caps, beverage caps, closures caps, cosmetic closures, flip top caps, screw caps, sports bottle cap and diary caps… phew; almost forgot to breathe there.
The Challenge
Studiowide was asked to produce a promotional video that would be used at an exhibition in early 2012, with the intention of gathering interest and giving potential customers an insight into what Plastic Closures Ltd do. The video would also be displayed in the reception area for customers to watch while they’re waiting.
The main objective for the video was to communicate a variety of key messages such as; ‘we do as we promise’, ‘develop the relationship – deliver the promise’, ’55 million closures produced annually’, ‘fast friendly service’ and that they have ‘eco credentials with the introduction of all electric machines’.
The Solution
To achieve this objective, we proposed to our client some suggestions for the video to have a slight narrative. Now, we’re not talking Coronation Street with the standard affair being followed by a bloody murder of the cheating partner with the aid of a rusty spoon; we’re talking more along the lines of a super simple ‘story’ (so to speak). One that follows the customer from the very beginning; starting with the introduction and initial meeting and ending with a shiny new plastic closure (lid). The client was excited with this angle and agreed to focus on the production journey of a Galaxy hot chocolate lid. With this brief in mind we then set about showing the viewer exactly what to expect when working with Plastic Closures Ltd.
After un-leashing my amazing drawing ability (Ha!) to storyboard the video, it was time to go to Plastic Closures Ltd and begin the filming. This is where it got really interesting; we crawled all over the production process with our HD cameras then John (the M.D. of Plastic Closures Ltd) asked if I wanted to see the robot. “Hell yeah! A robot!” I was over there before you could say ‘all electric injection moulding machine incorporating the LRX50 Linear Robot’. If you’ve ever seen ‘How It’s Made’ on the Discovery Channel – that’s exactly what it was like!
The Results
Following some hours of on-location-filming it was once again back to the nerd cave to begin the editing process. After liaising with the client with a few iterations we arrived, quite quickly I must say, with the final video.
The total process, from filming to final cut, agreed and signed off was 5 days. What! 5 days I hear you say! Yep – we don’t hang around. After this first video was finalised the client also requested two other specific videos to help promote the use of two machines which they are particularly proud of in the factory.
Overall, the client was very pleased with the end videos, and even sent us some nice feedback to brighten our lovely grey winter’s day.
“Superb, well delivered from story board to final cut, understood our intentions and developed them into a very professional video, we are happy to have found Studiowide and would not hesitate recommending to other businesses. The proof is in the pudding and they delivered on time and in a very courteous manner.” – John Hargreaves. M.D. Plastic Closures Ltd.
The past few weeks have been spent working on a video project for our client, Energy Projects Plus on behalf of Wirral Council. Energy Projects Plus have a campaign at the moment to get homes in the Wirral fully insulated.
We were asked to complete a re-design of their website, produce direct mail pieces, take over their marketing and produce a series of videos that would inform and inspire their target market.
The first thing when it comes to shooting video is to understand what the client wants the video to do; the message it delivers and the emotions it makes the viewers feel. In this case the videos would be emphasising the fact that the scheme was free and that it was quick and easy to complete.
Before starting any filming it needs to be storyboarded; this is vital as you don’t want to be panicking at the last minute to make sure you get the right shots, only to get back to the office to discover you missed something important. After drawing up the storyboards and making sure they included everything we needed, it was time to start the filming.
We used a Sony Z5 HD camera on this shoot. There were a series of four videos that required filming, each showing the different steps involved when getting the free insulation fitted. The videos needed to show just how quick, easy and tidy the whole process was. All of the videos were shot on location, so we had to make sure the conditions were suitable for filming as the majority of it took place outdoors.
There were a few occasions where this obviously didn’t go to plan and in true British style it poured down, putting a stop to any shiny expensive camera equipment being outside. I did contemplate filming the whole thing from the warmth of the car; I didn’t see it as being lazy, but sitting in a very, very big camera dolly. Sorted!
As well as getting videos of the actual installation process we were filming testimonials of customers who have already had their home’s insulated through the Warmer Wirral scheme. We did this by approaching customers that have had the insulation for a few months and asking if they were ok to be filmed. We then asked them to tell us what they thought of the whole insulation process, using Sennheiser wireless mics to record their testimonials, which would be used in the final video.
Once all four videos were filmed it was time to get the narration down, so we headed over to the Energy Project Plus main office to record the script that would be laid over the video. We worked with the client to make sure the script was exactly what they were after and that it delivered all the right messages – backed up the visuals being presented in the video.
After the script was recorded it was time to head back to the nerd cave to begin editing everything together, creating motion graphics intros and title screens and adding background music. A few days later, voila! The videos were ready to be embedded into the new Warmer Wirral website (which I may point out, was also designed by your favourite media creatives here at Studiowide). You’ll be able to watch the videos and check out our handy work in the next few days when the website goes live over at; www.warmerwirral.org.uk
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