Our most recent video production project has just been completed for a company called Plastic Closures Ltd based in Warrington. They are specialists in the supply and manufacture of caps, closures, temper evident caps, snap caps, beverage caps, closures caps, cosmetic closures, flip top caps, screw caps, sports bottle cap and diary caps… phew; almost forgot to breathe there.
Studiowide was asked to produce a promotional video that would be used at an exhibition in early 2012, with the intention of gathering interest and giving potential customers an insight into what Plastic Closures Ltd do. The video would also be displayed in the reception area for customers to watch while they’re waiting.
The main objective for the video was to communicate a variety of key messages such as; ‘we do as we promise’, ‘develop the relationship – deliver the promise’, ’55 million closures produced annually’, ‘fast friendly service’ and that they have ‘eco credentials with the introduction of all electric machines’.
To achieve this objective, we proposed to our client some suggestions for the video to have a slight narrative. Now, we’re not talking Coronation Street with the standard affair being followed by a bloody murder of the cheating partner with the aid of a rusty spoon; we’re talking more along the lines of a super simple ‘story’ (so to speak). One that follows the customer from the very beginning; starting with the introduction and initial meeting and ending with a shiny new plastic closure (lid). The client was excited with this angle and agreed to focus on the production journey of a Galaxy hot chocolate lid. With this brief in mind we then set about showing the viewer exactly what to expect when working with Plastic Closures Ltd.
After un-leashing my amazing drawing ability (Ha!) to storyboard the video, it was time to go to Plastic Closures Ltd and begin the filming. This is where it got really interesting; we crawled all over the production process with our HD cameras then John (the M.D. of Plastic Closures Ltd) asked if I wanted to see the robot. “Hell yeah! A robot!” I was over there before you could say ‘all electric injection moulding machine incorporating the LRX50 Linear Robot’. If you’ve ever seen ‘How It’s Made’ on the Discovery Channel – that’s exactly what it was like!
Following some hours of on-location-filming it was once again back to the nerd cave to begin the editing process. After liaising with the client with a few iterations we arrived, quite quickly I must say, with the final video.
The total process, from filming to final cut, agreed and signed off was 5 days. What! 5 days I hear you say! Yep – we don’t hang around. After this first video was finalised the client also requested two other specific videos to help promote the use of two machines which they are particularly proud of in the factory.
Overall, the client was very pleased with the end videos, and even sent us some nice feedback to brighten our lovely grey winter’s day.
“Superb, well delivered from story board to final cut, understood our intentions and developed them into a very professional video, we are happy to have found Studiowide and would not hesitate recommending to other businesses. The proof is in the pudding and they delivered on time and in a very courteous manner.” – John Hargreaves. M.D. Plastic Closures Ltd.