The web is fundamentally changing and here’s a great detailed presentation by Paul Adams at Google who goes into depth about “The real life social network”. How people are connected to each other offline, and what that means for their behaviour online – including the full scale of social relationships.
The presentation goes onto explain how identity is a cornerstone of the social web and also why privacy is critical in all of this online activity. Take a look, it’s a very interesting read for anyone involved in social media marketing.


