marketing, web development, graphic design blog

• How do you know if you need a virtual marketing manager? Well, if you’ve got loads of great ideas, no one skilled enough to implement them or just not in a position to sustain the luxury marketing budget of a full time person, then you could consider a virtual marketing manager.

  Let’s firstly clear up what we mean by virtual marketing manager. We’re not talking about a large outsourcing company based in India to oversee your marketing. What we mean by a virtual marketing manager is a professional chartered marketer who is based within travelling distance from your office. Someone who understands your industry, is dedicated to your business and is 100% aligned with your objectives. 

  Our virtual marketing management programme is in its early stages but we see a huge growth potential for this work – why? Think about it? What is your typical marketing manager in a small to medium sized company responsible for? Let’s assume they look after the ecommerce website, do email campaigns and newsletters, take charge for updating brochures, create forms, dip into twitter, undertake news campaigns, develop point of sale etc.

  Unless you have a marketing manager that can do graphic design, web development and internet marketing, then all of the above activities not only have to be managed by that person, which is covered by a salary, at cost to you, but further services then have to be paid for through agencies in order to produce websites, design advertisements, create packaging, point of sale etc. The net result is a high salaried marketing manager “overseeing” all of the activities + the costs of the external agencies to deliver. With our solution, what we propose with the virtual marketing manager is that we take away the cost of the salary from the equation and leave you with the cost of activities only.
  
  Example – Company A with a salaried marketing manager A new product is due out and the website, brochures and email newsletters need updating. The cost of this to company A, assuming the project takes 1 month to deliver, would be: 1 month marketing manager salary + website costs + design costs + printing costs
  
  Example – Company B with a virtual marketing manager A new product is due out and the website, brochures and email newsletters need updating. The cost of this to company B, assuming the project takes 1 month to deliver, would be: 3 days virtual marketing management fee + website costs + design costs + printing costs In the above example, you are only tapping into the specific professional advice that is needed to deliver the campaign, as and when you need it, which in this example would be 3 days instead of 1 month salary.

  So what’s in it for us you may wonder? Well, in the above scenario, Studiowide would not only get income from charging a 3 day virtual marketing management fee, but we would also deliver the web design, graphic design and supply the printed materials  (The costs of which are compared against 2 other quotes to ensure market competitiveness on prices).

  All of this sounds great but what about protecting Intellectual Property (IP)? We are committing to only taking on non-competing clients in order to protect our customers IP; in addition we operate with strict confidentiality agreements. If you know you need marketing but don’t have the knowledge and resource to get it done then a Studiowide Virtual Marketing Manager could be the answer.

Tags: chartered marketer, marketing manager, virtual marketing

This entry was posted on Thursday, June 24th, 2010 at 8:53 am and is filed under Announcements, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.