Push, Pull & Profile Strategies
Push, Pull and Profile are the 3 P’s in an organisations marketing communications strategy. A Push…
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Marketing audits – PESTLE
Simply put, a marketing audit is an analysis of your current marketing efforts and an assessment…
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Marketing Environment – Micro
The micro-marketing environment consists of certain forces that are part of an organisation’s marketing process, but…
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SWOT Analysis
The SWOT analysis model (strengths, weaknesses, opportunities and threats) is the most common marketing tool for…
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The Marketing Mix
The marketing mix, often referred to as the 4P’s is probably the most well-known concept in…
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The Marketing Audit
What is a Marketing Audit? The marketing audit is basically a structured analysis and review of…
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Marketing Orientation
Business orientations are classified into the following groups: Production Orientation, Product Orientation, Sales Orientation, and Market…
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The Role of Marketing
Marketing has evolved significantly over the years, adapting to new technologies and consumer behaviours. A common…
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Developing your Corporate Story
The Corporate Story is written in order to provide organisations with a starting block for developing…
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Creating a Strong Brand
Corporate Identity and the Reputational Platform. Creating a strong corporate identity is a priority for every…
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