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Home/Guides/Marketing Automation

Flows and triggers

Set up enquiry follow-up and hand it over to sales

Sample walkthrough: build a clear route from a new enquiry to a useful sales conversation.

Sample content — demonstration guide. These placeholder steps demonstrate the guide layout and navigation. They are not tested operating instructions.

What you’ll achieve

Sample outcome: a new enquiry receives relevant follow-up, and your sales team knows when and how to take over.

On this page

  • Before you start
  • 1. Choose how an enquiry enters the flow
  • 2. Add the follow-up steps
  • 3. Define the handover to sales
  • 4. Test the complete journey

Before you start

Sample content: this space will explain what you need before building an enquiry follow-up flow in Studiowide Marketing Automation.

1. Choose how an enquiry enters the flow

Sample step: describe the starting event and show the relevant trigger settings here. The finished guide will use tested instructions from Studiowide’s version of Groundhogg.

Annotated screenshot placeholder
① Starting event · ② Trigger settings
Sample image area. Replace with a real screenshot, descriptive alt text and numbered annotations.

2. Add the follow-up steps

Sample step: explain the follow-up sequence, timing and conditions here. Add an annotated screenshot for each setting that needs clarification.

3. Define the handover to sales

Sample step: show how the team will recognise a sales-ready enquiry and who should receive it. Include the expected outcome so readers can check their setup.

4. Test the complete journey

Sample step: give a start-to-finish test, the expected result at each stage and a recovery route if something does not happen.

Useful links

  • Marketing Automation service

Keep going

Related guides

  • Prepare and check an email campaign↗

    Sample walkthrough: prepare an email, check the audience and review it before sending.

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