About 30% of your attendees won’t register for your presentation until the day of the event itself. However, webinar statistics also show that 17% of your attendees will probably sign up more than 15 days before the big day. That’s nearly half of the people who will attend.
A Call To Action tells your attendees exactly what you want them to do next. For example, beta test your product, download your white paper, buy your software, register for your next event, or hire you to consult them
Return On Investment (ROI) is a way to measure the profitability of the investment you make in marketing, sales, etc. If the ROI on investment is negative, it generally means you’re losing money on that endeavour.
Return On Ad Spend (ROAS) is the total revenue generated for a specific marketing channel (like PPC) divided by the total spend on that channel.
Remarketing / Retargeting is an online marketing tactic that allows marketers to reach out via other channels to visitors who have previously visited their website.
Lifetime Customer Value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer.
Lead Generation/Lead Magnet/Lead Nurturing is how your business generates leads or how you grab the attention of your customers. A lead magnet is a small giveaway, free ebook, guide, etc. that your business offers to customers in exchange for their email. A lead magnet is a tool that is going to help your business capture […]
Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives, short and long-term goals. Organizations use KPIs to evaluate their success at reaching targets and potential customers.
Email Open Rate is the percentage of the total number of subscribers who opened an email campaign. These rates can vary depending on the subject line and the relevancy of the subject matter for subscribers, but a healthy open rate is typically in the 20-40% range.
Email Marketing Opt-in Rate refers to the percentage of site visitors who subscribe to your email list. As an example, if you had 100 visitors visit your website or landing page and 20 people subscribed to your email list, then you would have an opt-in rate of 20%