We are a strategic marketing consultancy with exactly the right mix of in-house creative teams to get the job done.
We believe that creative and strategic marketing are mutually inclusive; we view our strategy as the “strong foundations”, whereby our creative work is the “walls and floors”- one simply cannot exist without the other.
We like to get to know our clients. If you approach us with a simple brief requiring a brochure or website, it’s natural for us that we will want to get to know your business – this is our added value. Customers, who come to us for creative work, leave our office with a wealth of strategic advice that they can use in their business.
Additionally, customers who hire us for strategic marketing guidance can do so in the knowledge that we are practical marketers. We don’t just advise on text-book strategic direction, we are hands-on marketers who are also realistic with the resources required to deliver upon high-level strategic marketing plans. We know this because we are implementing marketing activities day-in, day-out. (See our Business Creativity section and portfolio).
We offer a Marketing Strategy Consultation to review your current marketing strategies – if we think that your strategies and tactics are good enough, we will say so. And, if we think there are some areas in which we could help, we will advise you by setting out where we feel the opportunities lie and what we think the approach should be.
Our directors and senior marketing principles are Chartered Marketers, accredited by the Chartered Institute of Marketing (CIM) – this is our commitment to our customers.
Each of our creative teams are led by our Chartered Marketers. This ensures a consistent format behind our work. All creative work that we produce is reviewed for its effectiveness by our senior marketers prior to sign off. Our clients do not see this process as it happens seamlessly.
As Chartered Marketers, our marketers are bound by the ethical and professional codes of conduct as laid down by the Chartered Institute of Marketing. It is this knowledge and professionalism that underpins our creative decisions in everything that we do.
At Studiowide you’ll find knowledgeable, positive and flexible chartered marketers, working with passionate creative people to support you at every level of your business. This strategic review of all creative work is unique, it is such an approach which results in over 70% of our work being repeat business.
The SOSTAC® planning model by PR SMITH
This approach is probably one of the simplest ways to view the marketing process. The easy-to-use planning system is the cornerstone for everything we do.
No matter who our customers are; big or small; start-ups or established, we always approach each project from a holistic view point, using the following SOSTAC outline as our road map. (Also, see how we view marketing).
- S – Situation analysis (where are you now?)
- O – Objectives (where do you want to be?)
- S – Strategy (how are you going to get there?)
- T – Tactics (what exactly do you need to do?)
- A – Action (who will do it and when?)
- C – Control (did you achieve your goals?)