New Product Development

What We Do

A ‘new product’ can be either a product or a service. It can be the next industry changing music player or a processing chip that goes inside. The common thing about new product development is the fact that it’s ‘new’. ie, an idea that is yet untried and untested. Because it’s untried and untested there is an element of risk.

Studiowide has vast experience of turning ideas into reality and helping to reduce the overall risk. Customers choose us for our knowledge and experience. We can screen the idea, discuss potential specifications that may affect pricing and provide a complete overview of the project requirements to bring the idea to fruition.

This insight into developing new products has proven to be valuable to our customers. By allowing us to manage and deliver the project in full, within an agreed budget, helps keep costs under control.


Product Design

Big ideas don’t necessarily have to mean big budgets. We provide a complete product design service which are suitable for both small and large enterprise companies. We are not innovators. We are commercial marketers who have the necessary strategic knowledge and creative resources available to us to take products from an idea to realisation.

We have vast experience in commercialising products in both business to business (b2b) and business to consumer (b2C) markets. We can leverage our capabilities for Technical Engineering & Design to work with you on your projects.


Michael Isherwood, Engineering Data & Document Programme Lead, Rolls-Royce PLC
Studiowide provided a professional and supportive approach in the development of key cultural change posters promoting knowledge management at Rolls-Royce Plc. Studiowide used their experience to translate very difficult theories, concepts and ideas, into a range of hard hitting and powerful message in the form of posters. These posters perfectly embodied both the projects needs and adhere to the Roll-Royce branding and communication policies. Please thank your team for a great job and tell them their work will be cascaded throughout Rolls-Royce, in the UK, US, Germany, India and various Nordic countries.
Yvette Edwards, Network Manager
The Northwest Neurosciences commissioned Studiowide to support us in the development of the Neurosciences website. Throughout the whole process of generating ideas, design, planning and the overall development of the website, Studiowide have steered and guiding us from the very start. The level of commitment given was totally outstanding. Studiowide are professional, reliable, patient and understanding offering a service that is state of the art in design & innovation. I would highly recommend them.
Catherine Gilbertson, Liverpool Football Club
Now the pre-season is drawing to a close, I want to say that it has been an absolute pleasure to work with the fantastic team at Studiowide. Thank you so much for all of your hard work at such a demanding time! You have been wonderful and very patient and have worked tirelessly. We would like to say a huge thank you, we really appreciate what you have done and have been delighted with the campaign.
Kevin Priest. Marketing Manager. A1 CBISS Ltd
I would like to take this opportunity to recommend Studiowide for their marketing services. From day one, I have found the whole team to be very friendly, approachable and always available for telephone or face to face support. Studiowide are extremely knowledgeable in their field and have fresh ideas - this has helped us drive our marketing activities. Overall we are very happy with the support we have received on all services such as graphic design, email marketing campaigns, website updates & improvements and digital animations.
Britta Krueger, Continental Tyres, Germany.
We recently commissioned Studiowide to create two animated videos and a set of handbooks that we needed to communicate a shop-floor management concept across our organisation worldwide. The project was a very creative and constructive one and we wish to express our appreciation for a professional experience whilst working with Studiowide. The team took us through the whole process from storyboard and content, to flow and animation in a fun yet structured way and were very flexible in making changes along the way. The end result is two fantastic videos and a set of handbooks which we love! Studiowide also produced the videos in different languages which have now gone on to be used throughout our regions. We will be collaborating with Studiowide in the future and certainly recommend them for their ability to listen, adapt and quickly turn around new ideas.
Tom Mitchener, Marketing Manager, Hawco Ltd
As a major supplier of technical products to the refrigeration, air conditioning, heating, electrical and control sectors, partnering with a marketing agency that understood our business was imperative. With tens-of-thousands of products and thousands of customers it is comforting to know that when called-upon, Studiowide can provide the right support. From social media and design to SEO and multi-channel communication strategies, Studiowide consistently surpass our expectations and deliver successful campaigns that maximize our ROI. I would definitely recommend to others.
Sean Coman, Communications Officer
Studiowide designed, produced and helped promote our new website which was set up to bring together the advice services of Knowsley in one, easy to use website. They were very useful for generating ideas and brought a lot of professionalism to the project to ensure the quality was as high as possible. We utilised Studiowides variety of skill sets available by getting them to design our brand identity, our website and even our posters and leaflets. There was never a problem getting in contact with the team and they were always happy to help – even went above and beyond to deliver the service. Thanks guys!
John Mahon, Executive Head of Operations
Lufthansa Technik developed a standard operating system for its Aircraft Base Maintenance Operations. Studiowide played a key role in this project by supporting Lufthansa with the design and development of a computer based training platform. This platform was used as a key tool in bringing this new standard operating system to each site across Europe.  The content, layout and user-friendliness has ensured it’s successful rollout. Throughout the project Lufthansa have found working with Studiowide a very positive experience, their expertise, ideas and professionalism delivered an excellent result. They listened to our (at times changing requirements) and their friendly approach made the complete process very easy and stress free. We would definitely recommend Studiowide as a partner for such projects and look forward to working with them again in the future.
Astrid Gonin, Marketing Director
We appreciated working with the team at Studiowide. We had a short timescale and our communications were via mail and telephone calls in order to save travel costs as we are based in Germany. Studiowide understood our objectives and created a cartoon video which will be extremely helpful in promoting our product. We thank all of the team for the very professional work they did for us and will definitely be coming back if we need another video.
Dr Natalie Holman, Clinical Psychologist
We are really pleased with the flyer and poster that Studiowide produced for us. They listened to our ideas and the resulting product showed just how well they had grasped the concept of what we wanted. We have had very positive feedback from the families and children who have received the flyer, and we’re sure that it has helped us to recruit more patients attending the workshop. Studiowide were very helpful and professional in their work with us, and gave us a great product really quickly. We would definitely use them again in the future.
Robert Lee, Data Manager
Studiowide designed and produced a series of posters and pocket guides for us in relation to Information Security. The staff were always approachable and would listen to our ideas, but more importantly they brought their own ideas to the table to produce an original theme for the campaign. With the excellent work from Studiowide and the quality and clarity of the final material they have produced for us, we have given ourselves the best chance of achieving the goals of our campaign. I would not hesitate to use them again and would certainly recommend them to other organisations.
John Burns, Managing Director
Premier Sealant Systems wanted to rebrand the company and were looking for a modern, professional marketing partner to help us do it. We were recommended to Studiowide and have not been disappointed. From start to finish there was excellent communication. The approach was professional and refreshing. I can confidently say that Studiowide has done a great job in modernising our whole image. The new website and literature looks clean & sophisticated and has generated a lot of interest.  The work was completed to schedule and this will not be the last project Premseal undertakes with Studiowide.
Dr Liz Parsons, Professor of Marketing and Consumer research, University of Liverpool
Kevin Melia, Director of Business Development from Studiowide, recently visited the Marketing Masters students at the University of Liverpool to talk about the realities of marketing from a practitioner perspective. His talk was excellent, the students really enjoyed it and it really brought classroom learning to life for them. It was also clear from his talk that Studiowide are taking an innovative and refreshing approach to both designing projects and working alongside clients.
Gus Tomlinson, Solutions Development
Just a quick note to say a BIG thank you! The back wall and video were received really well at the Retail Business Technology Expo. We had lots of great feedback and developed some really good leads. Day one has been a success!
Lisa Ashby, Business Growth Manager, Liverpool Vision
Liverpool Vision have worked with Studiowide on a number of occasions with the Liverpool Business Initiative event. I have had the opportunity to see first-hand the workshops that they deliver on Strategic Marketing, and the positive impact it has had on attendees of the event.  They have an innate skill and enthusiasm in bringing real scenarios and anecdotal evidence into topics of discussion.  Attendees have been able to relate to the topic easily and understand how they can adapt it to their own business venture.
Craig Treanor, Marketing Manager
Studiowide have designed and produced a marketing identity for our brand new division. This is from name, logo, colour scheme, right through to multiple literature pieces, co-ordinated with a great website. All in under two months - with a very down-to-earth attitude and a commitment to both excellence, and the schedule!
Iain Casey, Managing Director
I would like to extend my thanks to Studiowide for their work recently. CryoClinics offers a very unique service, but this did not deter the team at Studiowide – they probed with numerous questions and in my opinion grasped what it is I offer and how it can benefit people very quickly. With this knowledge they were able to provide me with some great ideas and developed a campaign to grasp people’s attention and ensure they acted upon it. I will definitely be using Studiowide again and would not hesitate in recommending them.
Paul McGrady, Sales Director
We have worked in conjunction with Studiowide for over a year and have welcomed the fresh approach Carl and his team have been able to offer us. The service we receive has always been excellent, and look forward to developing our business relationship in the future. Studiowide listen to our requirements and provide us with creative solutions.
Sandra Manning, Project Manager
The strength of this company is its creative visual talent. We have gone from our own homemade look to a completely re-branded look that is totally professional, topical, fresh and, well, just plain gorgeous. We have seen an immediate increase in web traffic. Nothing has been too much trouble for these guys to do. Thank you!
Nick Bharat, Sales Manager
Studiowide have proven to us that the level of expertise is to its highest quality and standards. We will continue to use Studiowide as the service levels and professionalism is like second nature to the whole team. There have been many occasions where we have applied critical marketing deadlines, which again have been met with ease.  What we also like about Studiowide is the combination of project management through to the final concept of design as they do deliver what they promise.
Leslie Martell, Marketing Manager, MarketsPulse.
Studiowide was excellent to work with on developing a corporate video about our company. They understood that we were on a very strict timeline for our project and helped us to develop a plan that would meet our timeline and other constraints. They brought many creative ideas to the table we hadn't considered and also were very flexible in making changes that we requested. Overall they were a great team to work with and we have received many compliments on the video Studiowide developed for us.
Kevin Jones, Marketing Director
We contacted Studiowide as we needed high quality images to compliment a new range of products we were introducing. We gave some example images of what we were looking for and the guys at Studiowide exceeded our expectations and produced images which were of a far greater standard than any of our competitors. We have had the images in use on our website for a few months now and our sales on this type of product have increased considerably! The service and quality of work was outstanding and I wouldn't hesitate in recommending Studiowide in the future.
Graeme Wilson, Managing Director
Studiowide delivered our website design and development project on time and within budget – the end result surpassed our expectations. They are a friendly, responsive and experienced marketing company, with a great team who are all a pleasure to work with.
Hayley-Jane Roberts. Managing Director
We have worked with Studiowide to develop our new property letting and property sales website. We came into this project quite cautiously after having our fingers burnt on a previous website project. Studiowide put our minds to rest and have created a great website which we are proud of. Also, the after sales support they have given us in the early stages of going live is second to none. We would highly recommend these guys to anyone!
Colin Kimmins, Managing Director
The whiteboard animation makes me smile every time I see it. It's so simple in its ability to convey our message and looks amazing. Thank you very much for all your hard work, dedication and creativity throughout the whole website design and video production process. The team have always been very welcoming and understood the message I am trying to portray. I am really excited and looking forward to the future successes of Home Build Help, which is largely down to your ability and vision.
Russell Williams, Managing Director
For a company to understand a client’s idea and bring it to life, for me, is amazing. Excellent to deal with, fast efficient service, from concept to final design - within timescales, and informed at each stage.
Damien Golden, Director
We were looking for a Product Photography company to shoot products for our website, brochures and other marketing materials. Quality was imperative and the project was far from straightforward. Studiowide had to assemble all products and set the various different background props in situ. Then finally edit in Photoshop. We selected Studiowide as we had confidence in their ability. All in all we were very pleased with the final work. As a result, I would highly recommend Studiowide and we will be using their services again in future.
Heather Hayes, Director
Having very limited experience in the area of marketing or branding, Carl was extremely patient with us; talking us through the process but still allowing our own ideas to take fruition! Carl and his team have the patience of saints; for as the ideas became visuals we changed our minds and wanted different aspects. This happened on a number of occasions! All our demands were undertaken by the Studiowide team without complaint; they understood and wanted the best for us, their client. Communication was excellent, and we were kept informed and up to date on progress. Thank you Carl and all the team at Studiowide.
Greg Price, Business Development Manager
Really pleased with the work carried out by Studiowide. Consistently offered advice and guidance and provided a first class customer service. We've now got a website, brochure and logo that is unique to our marketplace. All the feedback we've received has been positive and it's helping us move into new business areas.
Keith Owens, Engagements Secretary
The DVD (documentary) proved to be far more involved than we had originally thought, and I suspect the work you did on it went far beyond your initial brief, but your team never complained, and the end result is something they can be proud of (we certainly are). Your work on the three elements of the band relaunch, the website, 500 DVDs and 10,000 leaflets, was professionally and enthusiastically carried out, and delivered perfectly to time. Please pass on my thanks - it was great to work with you all!
Sandra Salim, Managing Director
Studiowide are a very forward-thinking group of professionals who gave me good, clear sound advice, looked at my business with a fresh pair of eyes, and helped me to develop a new marketing strategy. They took the time to listen and developed a good understanding of what I was trying to achieve. After completing our website, tailor-made for our business, we have now asked them to complete a marketing campaign for us, and look forward to continuing our relationship. I would thoroughly recommend Studiowide to other small to medium sized businesses as they have been very supportive and helpful.
Dr Ian Knowles, Medical Director
We have used other marketing companies in the past and non have given us a level of professionalism quite like this. Working with a Studiowide Chartered Marketer has enabled us to quickly move forward to the next stage of our developments.
Marketing Graduates, University of Liverpool
"Excellent presentation that gave a thorough and engaging insight into the marketing profession",  "Refreshing, interesting, great approach to students, relevant information. I think this lecture is one of the best I have ever had",  "The Studiowide presentation was great, engaging and interesting throughout",  "Kevin Melia's speech could be the most interesting, most inspiring lecture I've ever had in the context of marketing. He has clarified how broad marketing can be, that it's more of a philosophy than just a website, that there are stages to go through. LOVED IT!"
Ellie Abernethy, Project Manager
I Just wanted to say thank you for the work you’ve done for us recently on the Sefton Scheme website and in turning around the posters and leaflets on the Warmer Wirral project so quickly. Michelle has done some excellent work; she’s an asset to you. Please pass on my thanks!
John Hargreaves, Managing Director
Superb, well delivered from storyboard to final cut, understood our intentions and developed them into a very professional video, we are happy to have found Studiowide and would not hesitate recommending to other businesses. the proof is in the pudding and they delivered on time and in a very courteous manner.
Chris Walters, Investment Manager. MSIF.
Merseyside Special Investment Fund (MSIF) have used Studiowide to present marketing workshops since 2011 via the Liverpool Business Initiative Event. The start-up businesses who attend this event are consistent in their positive appreciation of Studiowide. MSIF look forward to working with Studiowide throughout 2014 and onwards.
Kate Stoddard, Export Manager
Studiowide helped us to produce our first company promotional and training video for overseas customers. We are really very pleased with the final cut and enjoyed working with Carl, as he really took the time to understand our company and our needs, and put together a bespoke solution. Studiowide are a highly organised and efficient team with tonnes of creative ideas and technical know-how. I wouldn't hesitate to use their services again. Thanks guys!