Whilst most advertisements could win design competitions, many don’t deliver on the simple, fundamental, characteristics required for effective marketing communications.
Here’s a top 7 list (we all like numbered lists, right?) to help identify the key characteristics of a solid advertising concept. (We’d be more than happy to share some more resources on this topic if you’d like to dig a little deeper into this subject).
- Engagement – does the advertisement stop the reader and engage them to continue spending their time to learn more about your offer? Read more