RS Eco World, a manufacturer and distributor of eco-friendly cleaning products, approached us with a mission to grow their business and establish their brand. With a range of innovative sanitising products developed in response to the COVID-19 pandemic, they aimed to protect businesses and consumers from harmful viruses and bacteria. One of their product innovations was the RS Eco trolley and basket sanitising machine, capable of eliminating germs in just 3 seconds—a timely innovation for the retail sector.
Given the uniqueness of this innovation, we knew this campaign would require a strong outbound marketing strategy to generate interest and educate potential customers.
With the market flooded with sanitising solutions, we had to ensure that RS Eco World’s communication strategy would rise above the noise and capture the attention of key decision-makers in the retail industry.
We focused on profiling supermarket and facility management decision-makers who had the purchasing power to bring this machine into their stores. Our approach began with creating dedicated landing pages that clearly outlined the product’s features, benefits, and practical applications. To bring the product to life, our photography and video team captured compelling footage of the machine in action, which we then used to produce a polished promotional video.
To support the campaign, we developed a series of four highly personalised email communications. Each email addressed the recipient’s specific pain points, offered solutions, and highlighted the benefits of using RS Eco World’s sanitising machine. Over the course of the email series, we created a narrative that guided prospects back to the landing pages, encouraging them to learn more and book a call with the sales team.
Beyond direct sales outreach, we implemented a comprehensive LinkedIn strategy. We set up a professional LinkedIn profile for a key RS Eco World contact and initiated connections with target profiles, sparking conversations that gauged interest in the product. We also introduced a personalised chatbot on the RS Eco World website, offering virtual assistance to visitors and capturing contact information for further follow-up.
Our social media strategy played an important role in building brand awareness. Our graphic team designed eye-catching, engaging posts to “stop the scroll” and attract attention. We employed advanced strategies to increase social media engagement, driving more traffic to RS Eco World’s online presence and ensuring their content reached the right audience at the right time.
The results were impressive. Our email outreach strategy yielded strong engagement, with open rates at 23% and click rates at 11%, both above industry averages. This demonstrated that our highly personalised emails were not only reaching the primary inboxes but also compelling enough to drive action.
Our LinkedIn outreach was equally successful, generating over 600 highly targeted connections for the client. By inviting new connections to follow the RS Eco World LinkedIn page, we significantly grew their follower base month by month, enhancing their visibility and credibility in the industry.
Social media efforts also paid off, with posts generating high levels of reach, likes, comments, and shares. This was achieved through a strategic mix of engaging content, consistent posting, and interaction with other relevant accounts, solidifying RS Eco World’s digital presence.
Overall, our multifaceted approach helped RS Eco World break into the market with their innovative products, build a strong brand presence, and generate valuable leads, setting them up for continued success in the competitive world of eco-friendly cleaning solutions.
Marketing Strategy
Branding
Lead Generation
Content Marketing
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OGENIC Product Development
