Full-Service Marketing for Sharing in Growth

Sharing in Growth (SiG) was launched in 2013 with a mission: to deliver a massive £250M programme of business transformation across the UK aerospace supply chain. With strong partnerships in Aerospace, their marketing efforts were initially focused on addressing the needs of various stakeholders while also boosting the brand’s profile within the industry.

However, as the organisation matured, it was time to explore new markets and build a sales pipeline targeting companies outside their traditional scope. That’s where Studiowide came in. Having worked with SiG for six years on various projects, we were thrilled to win a full-service marketing contract to provide strategic marketing services and a comprehensive go-to-market strategy.

Our task was clear: help SiG reach out to potential customers beyond their usual aerospace supply chain and attract a wider audience.

The first step in any full-service marketing programme is creating the strategy.

After several insightful discussions with SiG’s senior management team, we devised a plan to implement a lead generation and nurturing system. This system would automatically deliver the right content to the right audience at precisely the right time.

We kicked off by defining the ideal target market using advanced customer segmentation techniques. This allowed us to create detailed customer personas, giving us a deeper understanding of the buyers—what challenges they face, what drives them, and what influences their purchasing decisions. With these personas in hand, we then mapped out their customer journey.

We analysed each stage of the buying process—Discovery, Consideration, and Decision—identifying the specific types of content needed to guide potential customers through the sales funnel. We built a highly optimised lead process ecosystem designed to capture information from interested prospects and nurture them through their buying stages using a targeted contact strategy.

To make sure we were hitting the mark, we also employed a listening strategy to track how customers engaged with our content via email and social media. Those who showed a certain level of activity were flagged as potential leads and handed over to the customer relationship team.

As part of our full-service marketing approach, we focused on diagnosing the areas that would yield the highest return on investment. We then implemented a system that automatically nurtured potential customers through the early stages of their journey. Our strategy included a mix of Search Engine Optimisation, Content Creation, Website Support, Graphic Design, and Video Production.

The result? A well-rounded, strategic marketing plan that helped Sharing in Growth expand its reach and build stronger connections with potential clients, all while staying true to its roots in the aerospace industry.