International Marketing

As a full-service marketing company, we’re lucky to work with a wide array of clients—from small startups to large B2B and B2C companies across multiple sectors. This diversity keeps us on our toes, especially when it comes to tailoring our approach to different markets. Marketing isn’t a one-size-fits-all game, and some markets, especially international ones, aren’t always as tech-savvy as others.

One marketing channel that stands the test of time across all sectors is email marketing. It consistently delivers a higher return on investment compared to other channels like Adwords and SEO. Why? Because email marketing is proactive, allowing businesses to directly engage with their audience, making it a widely accepted and cost-effective option.

On average, email marketing delivers an impressive ROI of £36 for every £1 spent.

But let’s be real—email marketing isn’t without its challenges. People are becoming more selective about the emails they open, and a lot of marketing messages end up in the dreaded spam folder. Think about your own inbox—the unopened marketing emails, the hesitation to share your email address, knowing it might lead to more clutter. It’s easy to see why people might question the effectiveness of email marketing.

Despite these challenges, email marketing remains a powerful tool for reaching both new and existing audiences. The key is having the right strategy and using the right techniques to make your campaign truly effective.

Take a1-cbiss, for example. They commissioned Studiowide to launch an International Marketing campaign to introduce their Gas Detection products into five new international markets. To get traction in each market, we created five micro-websites to serve as hubs.

The first step in securing new distributorships in these markets was thorough research to identify potential targets, followed by engaging with those target distributors. In today’s digital landscape, there are several ways to approach this. One effective method is identifying prospects based on specific online behaviours and signals.

Every digital action leaves a trace, and our goal was to find the right activity that would identify a target distributor. For instance, since we were targeting new markets with a Gas Detection product range, we used tools like NerdyData.com to find websites listing Gas Detection Tubes for sale, filtered by specific regions. This allowed us to pinpoint potential distributors for the a1-cbiss product line.

To do this, we identified a unique piece of code specific to a competitor’s product. By inputting this code into NerdyData.com, we could locate websites or domains listing Gas Detection Tubes in any given geolocation—these were potential distributors for a1-cbiss.

Another nifty method we used was a reverse pixel image lookup tool like Tin Eye. This tool identifies websites that display particular images through pixel-by-pixel recognition, independent of file names. By identifying competitor product images and conducting a reverse lookup, we found distributor websites hosting these images, revealing potential distributorship opportunities.

Once we had our target list of potential distributors, the next step was to initiate communication with these prospects.

We leveraged our Studiowide Lead Generation platform to set up, manage, and measure communications with potential distributors. Of course, we made sure all communications complied with relevant spam email legislation in each country.

We implement these communication strategies daily for various clients across different sectors, and they consistently deliver positive results. If you’re interested in discussing your own programme with our team, we’d love to chat!

When done right, email marketing campaigns can deliver real value—so much so that recipients actually appreciate getting an introduction or message in their inbox. A well-targeted campaign can make every email feel like it was written just for them.

I highly recommend Studiowide, our marketing partner for the last 8 years. Their innovative ideas across lead generation, web development, video production, and more have been consistently inspiring, making every project a fresh experience.”. Kevin Priest. UK Marketing Manager