
When Nolek first reached out to us, they didn’t just want a website; they needed a marketing reset.
Based in Sweden and known globally for their leak detection tech, the team knew their online presence wasn’t doing them justice.
The site had been sitting unchanged for years, and with international growth in their sights, that needed to change.
So we started there. From the first call, we understood this wasn’t going to be a simple reskin. Their new website had to work hard, communicating complex, technical products clearly, reflecting their huge experience across industries like HVAC, automotive, electronics and pharma, and above all, supporting our much bigger international marketing strategy that we are undertaking for them.
We got stuck in, mapping out personas, shaping messaging, and building a site that actually helps users (and isn’t just about ticking boxes). And now? It’s live. It’s clean, clear, and finally reflects who Nolek are today.
Of course, this is only the beginning. The website is step one in a full-service rollout and it’s looking sharp. We’ve got campaigns, content, and automation already in the works. But today, we’re pausing to share the site and say thanks to the Nolek team for being brilliant collaborators.
Nolek's new website shows how complex technical products can be made clearer, easier to navigate and more useful for international B2B buyers.
The project is relevant to businesses reviewing their website design or planning a broader full-service marketing programme.
It also supports our approach to B2B manufacturing marketing for specialist engineering and machinery companies.