MSIF 25th Birthday

MSIF has been the financial lifeline for countless businesses across the North West, with a special focus on the Liverpool City Region. From start-ups to expansions, acquisitions, and management buyouts, they’ve got the funds to help—from £500 to over £2 million!

To celebrate 25 years of boosting local businesses, MSIF wanted a special promotional video to showcase at their big anniversary dinner—a night dedicated to honouring the businesses they’ve helped along the way.

The challenge? Coordinating interviews with seven different businesses spread out across the North West. But we love a good road trip, so we hit the road with cameras in tow to capture the stories of success that MSIF has been a part of.

Our mission was to keep things real and authentic. We didn’t want stiff, rehearsed lines—we wanted genuine, from-the-heart testimonials. So, we kept things casual. We sat down with each business owner, had a relaxed chat about their experiences with MSIF, and let the conversation flow naturally. No big fuss about the cameras—just good old-fashioned storytelling.

The result? A video that’s as sincere as it is inspiring, capturing the true impact MSIF has had on the community. The best part? MSIF loved it, and the video was a hit at their celebration dinner, making the night even more special. Cheers to 25 years of success—and here’s to many more!