Packaging Design Chef Bernies Sauces

Chef Bernie’s Sauces Ltd, a small artisan food company based in Southampton, are known for their incredibly unique and flavour-packed sauces. We were thrilled to be approached by Chef Bernie and Caroline after a referral from another food producer we’d previously worked with.

The aim was to revitalise the brand with a striking new look across all packaging and labels, while also unveiling an exclusive range of beautifully designed gift boxes.

Having worked with numerous food manufacturers across various stages of product development, from initial concept and design to brand refreshes and packaging, we were excited to dive into this project. What made this project particularly special was Chef Bernie’s agile, creative approach to food. One day it’s a new sauce, the next it’s a whole gift set—it’s this kind of energy that makes projects like these so fun to work on! Our task was to ensure that Bernie’s creativity was captured in the packaging design.

Whether through face-to-face meetings or video calls, we always aim to fully immerse ourselves in understanding the product—and yes, that includes tasting it, which is certainly one of the perks! We collaborated closely with Chef Bernie and Caroline to ensure the final designs aligned perfectly with their vision. This involved creating mockups, adjusting labels, and working with cutter guides to maximise space and ensure the design was retail-ready, with all critical information strategically placed for maximum visibility.

Working on this project was a true pleasure. Chef Bernie and Caroline were over the moon with the final designs, and the new branding now shines across their entire range. It’s fresh, distinctive, and has that perfect pop to grab attention on crowded retail shelves. We had a fabulous product to start with, and we’re proud to have added our creative touch to bring their vision to life!