Packaging Design for Chilli Alchemist

Chilli Alchemist is all about creating high-quality, handmade chilli products that pack a flavourful punch. Their signature potions are carefully crafted to fuse chilli with ingredients that ignite the taste buds, taking you on a spicy adventure with every bite.

Having built a solid reputation for designing eye-catching branding and food packaging, especially in the food sector, we were thrilled when Chilli Alchemist approached us to give their packaging a fresh new look. They wanted a consistent style across their entire product range, something that would really pop in the competitive world of chilli and chocolate.

The challenge? Creating packaging that was luxurious, played on the theme of alchemy, and stood out on crowded supermarket shelves—all without veering into overly dark or scary territory. After all, we wanted to convey the heat, not scare anyone away!

We got creative with custom illustrations for each product, focusing the designs around the unique ingredients and product names.

To capture that dark, mystical alchemy vibe, we opted for rich, dark backgrounds across the range, which also added a touch of luxury. We then broke up the darkness with a subtle pattern featuring the Chilli Alchemist logo and introduced a unique accent colour for each product, making them easy to spot at a glance.

The result? Packaging that’s as stylish and unique as the products themselves. Not only did we meet all the practical requirements, like Food Standards Agency regulations, but we also delivered a design that’s sure to turn heads in the chilli and chocolate markets. The client was over the moon, and we’re pretty sure these fiery products will fly off the shelves!