SEO for Premseal

Premseal Ltd. is a national powerhouse in manufacturing profiled foam fillers and supplying core sealing products to sectors like roofing, cladding, glazing, coldstore, and maintenance. Since its founding in 1994, Premseal has grown into the UK’s leading supplier in its field, thanks to a team with over 60 years of combined experience and a commitment to continual investment in their manufacturing base. This approach has solidified successful partnerships with the UK’s biggest roofing manufacturers and contractors.

Premseal needed to boost their online presence to attract new customers and stand out even more in the marketplace.

With a proven track record, they sought to reach a broader audience and further establish their brand.

To help Premseal achieve this, we launched a comprehensive SEO programme tied to a website redesign. The goal? To increase site traffic and bring in potential customers. Here’s what we did:

• Conducted in-depth keyword analysis
• Optimised page titles, meta descriptions, headings, and alt tags
• Resolved indexing issues using data from Google Search Console
• Set up performance tracking with Google Analytics
• Linked target keywords with specific pages and optimised content
• Improved internal linking structure
• Added relevant backlinks
• Optimised the Google Business page
• Provided guidance on SEO-optimised content
• Reviewed the sitemap to ensure proper indexing
• Ensured mobile optimisation for the website

The campaign focused on highlighting the quality and unique features of Premseal’s products, tailored for the construction industry. We monitored page performance and keyword rankings throughout, making tweaks as needed.

The result? Premseal saw steady growth in search engine rankings, more keywords appearing on Google’s first page, increased click-throughs from organic search, and more traffic to their product and enquiry pages. These gains have helped Premseal continue to lead the way in a tough, competitive market.