Choose useful intent
Prioritise searches that fit the offer and exclude traffic you cannot serve.
B2B Search Engine Marketing Services
Connect paid-search targeting, useful landing pages and enquiry-quality measurement.
Put your search budget behind relevant buying intent
Paid search works best when the query, message and landing page answer the same need. Studiowide plans and manages B2B search campaigns around your offer, target market and commercial priorities. We connect keyword selection, advertising, website journeys and measurement so clicks can be assessed against genuine enquiries and sales feedback.
Match the message
Connect the advert with a clear, relevant page and a useful next step.
Measure the quality
Separate clicks and tracked actions from qualified enquiries and confirmed sales.
From search demand to a measured campaign
The campaign follows an agreed scope, budget and review process, with conversion measurement checked before optimisation decisions.
Review the opportunity
Assess the offer, search demand, account history, website and commercial objectives.
Plan the targeting
Group relevant queries, define exclusions and agree markets, budgets and campaign structure.
Create the journey
Develop adverts and landing-page requirements around the searcher’s intended task.
Check measurement
Review forms, call tracking and conversion definitions, including available sales feedback.
Launch and manage
Release approved campaigns and monitor spend, relevance, queries and conversion quality.
Review and improve
Refine targeting, messages, pages and budgets using the evidence rather than click volume alone.
Paid search connected with the website and sales process
This page focuses on paid search, including Google Ads. Our SEO, AEO and GEO services cover the complementary organic-search programme.
Search and keyword research
Understand demand, relevance and the buying situations behind priority queries.
Account and campaign structure
Organise campaigns, targeting, exclusions and budget controls around an agreed plan.
Ad copy and assets
Write clear messages and prepare the scoped assets for the selected campaign formats.
Landing-page improvement
Connect the promise in the advert with useful content, proof and enquiry routes.
Conversion and call measurement
Review tracked actions and connect them with enquiry handling and sales records where possible.
Ongoing campaign management
Monitor spend and quality, test proportionate changes and report their implications.
View similar work
Selected paid-search work and wider programmes in which paid search had a defined role. Broader programme outcomes are not attributed to advertising alone.
Containers Direct: Google Ads measurement
Call, form and chatbot tracking connected paid-search activity with enquiries and the offline sales process.
View case study
ALPHR: connected demand generation
Paid search operated alongside technical content, outreach, social activity and regional websites.
View case studyConnected services and practical resources
Connect campaigns with website design, clearer copywriting and agreed lead qualification. For local discovery, consider Google Business Profile support. Our B2B lead generation programme coordinates the wider enquiry journey.
Your questions answered
Does SEM mean paid search or SEO here?
This service focuses on paid-search planning and management. Organic SEO is a connected but separately scoped discipline, so the two services can work together without duplicating responsibilities.
Which businesses is paid search suitable for?
We assess the offer, audience, available demand, likely costs and website readiness first. A specialist market with little relevant search demand may need a different acquisition mix.
Is the advertising budget included in your fee?
Only if explicitly stated. We separate media spend, management, landing-page work, tracking services and software costs in the agreed scope.
Can you measure phone enquiries and offline sales?
We can scope call tracking and CRM reconciliation where the systems and permissions support it. Sales records and follow-up remain important; an ad-platform conversion is not automatically a confirmed sale.
Can you improve an existing Google Ads account?
Yes. We review structure, queries, exclusions, conversion definitions, spend and landing journeys, then agree prioritised changes with appropriate account access.
Do you guarantee a cost per lead or sales return?
No. Costs and outcomes depend on competition, demand, offer, website and sales handling. We establish a baseline and report tracked actions and qualified outcomes separately.
Review your paid-search priorities
Tell us what you sell, who you need to reach and how you currently assess enquiries.
Send Us A Message
Interested in our Search Engine Marketing services?