marketing audits Archives

What Makes You Different?

The key to unlocking your company’s marketing is discovering what makes your company different. This is your sustainable competitive advantage, and once you discover it, you can develop it further

Internal Marketing Audits

Internal marketing audits are essential to keeping your marketing efforts running smoothly. Think of your internal marketing audit as giving your marketing strategy an MOT

Marketing audits – PESTLE

What is a marketing audit?

Simply put, a marketing audit is an analysis of your current marketing efforts and an assessment of the ways in which it can be improved.

SWOT Analysis

What is SWOT Analysis?

The SWOT analysis model (strengths, weaknesses, opportunities and threats) is the most common marketing tool for structuring your marketing audits. The purpose of