marketing mix Archives
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Marketing audits – PESTLE

What is a marketing audit?

Simply put, a marketing audit is an analysis of your current marketing efforts and an assessment of the ways in which it can be improved.

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The Marketing Mix

What’s it all about?
The marketing mix, often referred to as the 4P’s is probably the most well-known concept in marketing. It’s the set of marketing tools that a company uses to pursue its marketing objectives in a chosen target market.

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Role of Marketing

Marketing has taken a variety of forms as it’s developed over the years.

A common and extremely incorrect view is that selling and advertising is marketing.

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