marketing mix Archives

Marketing audits – PESTLE

What is a marketing audit?

Simply put, a marketing audit is an analysis of your current marketing efforts and an assessment of the ways in which it can be improved.

The Marketing Mix

What’s it all about?

The marketing mix, often referred to as the 4P’s is probably the most well-known concept in marketing. It’s the set of marketing tools that a company uses to pursue its marketing objectives in a chosen target market.

The Role of Marketing

Marketing has taken a variety of forms as it’s developed over the years

A common and extremely incorrect view is that selling and advertising is marketing.