Social media has become an integral part of business marketing strategies, bridging the gap between companies and their customers. Regular posting on social media not only keeps your brand front-of-mind for your customers but also opens up opportunities for real-time engagement and feedback. However, keeping your social media content fresh and engaging can be a daunting task, particularly when it seems like you’ve run out of ideas. Fear not, this article addresses those concerns and provides ten practical tips for keeping your social media channels vibrant and engaging.
1. Leverage Industry Statistics
Start your social media journey with an interesting industry fact or statistic. This approach catches your followers’ attention and positions you as a knowledgeable entity in your sector. For example, a post could read, “Did you know, according to a recent study, 70% of consumers prefer to learn about a product or service through content rather than traditional advertising?”
2. Showcase Your Team at Work
Share images or videos of your team in action, making products or delivering services. This strategy humanises your brand and allows your audience to connect with the faces behind your company. Remember, it’s not just about what you do, but who does it and how they do it.
3. Highlight Your Uniqueness
Use your social media platforms to showcase what sets your company apart. A weekly feature, such as “Question of the Week,” can be a great way to achieve this. For instance, a post could read: “Question of the Week: What makes working at our company inspiring?” accompanied by a quote from a team member.
4. Carousel Posts with Commentary
Carousel posts, or posts with multiple images, can be a great way to engage your audience.
5. Share Customer Testimonials
Nothing speaks louder than a satisfied customer. Share testimonials on your social media platforms to showcase the real-world impact of your products or services. This strategy is a powerful endorsement and a persuasive tool in your marketing arsenal.
6. Engage with Your Audience
Make an effort to comment on a post from a customer or prospect in their timeline. This approach shows your audience that you’re listening and value their input. It also provides an opportunity to showcase your company’s personality and build relationships.
7. Repurpose Thought Leadership Content
Consider commenting on a thought leadership article post from a customer or prospect and turn it into a new post. This approach enables you to add your perspective to the conversation, enhancing your reputation as a thought leader and industry expert.
8. Summarise Website Content
Take an article from your company website and summarise it for a social media post. This technique is a great way to drive traffic to your site and keep your social media content fresh and informative.
9. Native LinkedIn Articles
Consider writing a newsletter article natively on LinkedIn, then comment and share the article. This strategy allows you to reach your LinkedIn audience directly and encourages interaction with your content.
10. Share Projects and Case Studies
Show off your company’s accomplishments by sharing projects of the week, complete with results in the form of infographics, or case studies with results shown in video format. This approach demonstrates the tangible value your company provides and helps build credibility with your audience.
Remember, the key to maintaining a fresh and engaging social media presence lies in regular posting and varied content. Don’t be afraid to try different approaches and see what resonates with your audience. Happy posting!
