Studiowide News And Updates

How to Set and Achieve Your Marketing Objectives

Is your business looking to translate its business objectives into tangible marketing activities that can be directly linked to revenue growth? We can help you to define your marketing objectives from the off, so that you can work smarter and focus better.

Defining your marketing goals

The key to a sound marketing plan is a strategic and clear list of marketing goals.

Marketing goals are goals defined by your brand. They explain your marketing team’s intentions, provide clear direction for your team members to follow, and provide information for management review and support.

Marketing goals are an important part of your marketing strategy. Without a clear goal, brands struggle to achieve their objectives because it’s not clear what they want to do.

“If you don’t know where you’re going, it doesn’t make any difference what route you take. But if you have a destination, each move that you make will either take you closer or farther from your destination.”

Download our free in-depth guide packed full of tools and processes to help accomplish your marketing objectives in line with your overall business plan.

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How to Win the Affection of your Target Customer

Wouldn’t it be great if your customers came to you instead of chasing them for new business?

Your Value Proposition

Companies who are looking to launch, grow or diversify need to communicate how their product or service is different AND better than its competitors.

Email Deliverability and Why It Matters

Email Deliverability is one of those confusing terms. There is a big difference between the Delivery Rate and Deliverability Rate.

The Lead Process Ecosystem

Doing more with less has become a corporate mantra. Its rippling effects are felt at all levels of an organisation; however, most companies simply aren’t taking full advantage

RS Eco World Choose Studiowide

We’re delighted to announce that RS Eco World, one of the UK’s leading providers of eco-friendly cleaning products, have chosen Studiowide as their full-service marketing partner to provide top-tier marketing strategies and processes.

COVID-19: Update

COVID-19: A statement from the team regarding how we’re working during the coronavirus outbreak.

At Studiowide, the wellbeing of our team and clients remains our highest priority. For this reason, we have temporarily

Direct Affinity Europe Choose Studiowide

We’re pleased to announce that Direct Affinity Europe, the UK motor trade’s leading contact centre, have selected Studiowide as their full-service marketing partner

Woodbank Office Solutions Choose Studiowide

We’re delighted to announce that Woodbank Office Solutions, one of the UK’s largest suppliers of printing solutions

Creating Your Product Story

Campaign driven marketing is all about creating angles. It’s about playing cupid between the supplier and the customer.

Sharing in Growth Choose Studiowide

We are pleased to announce that Studiowide has been selected as a full-service marketing partner for Sharing in Growth. We will be providing strategic marketing

Guide to Revenue Marketing

Not only have we witnessed the marketing function in business-to-business marketing transforming before our eyes, it’s also having

Content Creation Inspiration Guide

The purpose of this article is to provide you with a starting point for your content, and, inspire some new ideas.

KeyChoc Choose Studiowide

We’re delighted to announce that KeyChoc, a worldwide manufacturer and provider of chocolate machinery, have chosen Studiowide as their full-service marketing partner.

LinkedIn for Lead Generation

There are over 26 million LinkedIn members in the UK. If you only make 100 highly targeted connection requests each week, around 25-50 of your target customers will accept the connection

How to Successfully Launch a Product

Launching a product is like a well-choreographed ballet. There is a star – your product –which is well supported behind the scenes. For this product to succeed

Studiowide Lunch & Learn

As a full-service marketing agency, we strive to impart a level of background knowledge within the delivery of all of our projects – it has been, and will always be, an integral part of the client/agency relationship

Lecture Series at UoL

“Studiowide have been a real pleasure to liaise with from the very start. They epitomise professionalism, an eye for detail, cutting edge knowledge of the latest marketing trends and techniques as well as an unrivalled passion for marketing.

What Makes You Different?

The key to unlocking your company’s marketing is discovering what makes your company different. This is your sustainable competitive advantage, and once you discover it, you can develop it further

Choosing a Marketing Strategy

If you’re in the process of setting up a business, changing direction or planning for growth, then you will probably be faced with a few options to consider when it comes to your Marketing Strategy.

Our Guide to Brand Loyalty

When considering what a brand is, many people associate a brand with a logo. Yes, a Product or a Company logo is certainly the visual identity of a brand, but when it comes to brand

Internal Marketing Audits

Internal marketing audits are essential to keeping your marketing efforts running smoothly. Think of your internal marketing audit as giving your marketing strategy an MOT

Introducing the Studiowide Academy

We are delighted to officially announce the launch of our Studiowide Academy; developed to help up-skill businesses to the highest possible standards in Marketing.

Why we Still Like Billboard Advertising

With the rapid rise of social media, and online traffic at an all-time high, it’s easy to focus all of your marketing efforts on the world of digital. But traditional marketing methods,

Humanutopia Choose Studiowide

We are delighted to announce that Humanutopia have selected Studiowide as their full-service marketing partner! The educational consultants create and deliver life-changing courses

Aerodrums Choose Studiowide

We are excited to announce that Aerodrums – the most portable and quietest drum kit in the world, has chosen Studiowide as their retained, full-service marketing agency.

Training Collateral Design

Recent winners of SEMTA National Skills Innovation award; Sharing in Growth has chosen to work with Studiowide on the material-design and marketing of a world-class

Premseal Choose Studiowide

Premseal, the leading national manufacturer of profiled foam fillers and supplier of core sealing products for the roofing, cladding, glazing, coldstore and maintenance sectors, has selected Studiowide as their full-service marketing partner.

Chatbots in Marketing

No customer service rep wants to answer the same question a hundred times a day. No sales rep wants to talk to people who aren’t going to buy. And if you’re leading an organisation, you can’t afford to let

Web Development for Cardiac Network

We are excited and extremely proud to have been selected to design and develop the new website for the North West, North Wales and Isle of Man Congenital Heart Network.

Containers Direct Choose Studiowide

We are pleased to announce that Containers Direct have chosen Studiowide as their retained marketing partner, for another year running,

Rolls-Royce Learning Materials

Rolls-Royce chooses Studiowide for another key project! Our client, Rolls-Royce, is currently going through a global HSE Project. One of their objectives is

Bombardier Internal Communications

Bombardier is the world’s leading manufacturer of both planes and trains. The Derby site is a global centre of excellence for rail engineering and aluminium

The First App of Its Kind

We’re immensely proud to be involved in a new virtual reality/augmented reality app for Alder Hey Children’s Hospital and Charity and the NHS, the first app of its kind that’s designed to both educate and entertain

Sharing in Growth Choose Studiowide

Recent winners of SEMTA National Skills Innovation award; Sharing in Growth has chosen to work with Studiowide on the material-design and marketing of a world-class

How to Make Advertising Work

Whilst most advertisements could win design competitions, many don’t deliver on the simple, fundamental, characteristics required for effective marketing

Age Appropriate

Here we go again. We find ourselves banging this personalised marketing drum quite a lot recently. We don’t mind becoming a bit of a bore though with something this fundamental in marketing. The more people we can help to connect

Do you have the right Client Acquisition process?

One of the biggest reasons some businesses fail to reach their true potential is due to the lack of any systematic approach

Rolls-Royce Choose Studiowide for Global Project

Studiowide were recently selected to work with the Rolls-Royce Ethics team to create a web platform that will deliver the official Rolls-Royce Ethics guidelines to over 50,000 employees across 46 countries.

International Marketing

We’re extremely fortunate as a full-service marketing company that we get to work with many different clients; big and small, b2b and b2c, across many sectors.

Marketing isn’t a

Phoenix Safe Choose Studiowide

We are pleased to announce that Phoenix Safe Company have chosen Studiowide as their retained Marketing Company for the 2^nd year running.

Phoenix Safe are a world leader in manufacturing

NHS Neurosciences Picks Studiowide

NHS Paediatric Neurosciences Network has appointed Studiowide to design and develop its new North West Network website, following a successful pitch.

The Studiowide web design

A1-CBISS Choose Studiowide

We are pleased to announce that A1-CBISS Ltd have selected Studiowide as their retained marketing agency for the 2nd year running.

A1-CBISS are a well established North West based SME who are on the up.

Event Filming at Rolls-Royce

Location: Rolls-Royce Learning and Development Centre

Studiowide were recently chosen to film a Process Engineering Leadership Academy. The event is part of a

Liverpool Marketing Company Doubling in Size

[PRESS RELEASE] Studiowide signs a 5-year lease for new creative studios at ‘Hidden Hardman Street’. Liverpool-based strategic

Hawco Choose Studiowide

We are pleased to announce that Hawco Ltd has selected Studiowide as their retained marketing agency for the 2^nd year running.

Hawco, with its head offices in Surrey, is

Web App for Aerospace Sector

We are proud to announce that Studiowide has been selected as a subcontract supplier to design and develop an online application for the Regional Growth Fund programme, Sharing in Growth.

We are part of the delivery team

Studiowide All Set for Relocation

Feeling really excited about our new studios in the heart of the Cultural Quarter. This space looks amazing now the original beams and brickwork have been exposed. ‪#‎Renovation‬

93 days to go and counting

Helping to Win Awards

Just heard some great news from one of our clients, regarding a recent campaign that we produced for them in partnership with Wirral Council.

Studiowide created the Warmer Wirral campaign for Energy Projects Plus.

Food Label Designs

We recently completed another custom label design project for our client who is a speciality fine food manufacturer. The Label is part of a series of 7 custom food labels which will form part of the new Grim Reaper chilli sauces range.

Video for Financial Industry

MarketsPulse approached Studiowide after viewing our previous work online. The initial request was for a kinetic typography style video with a mix of hand-drawn animation

Push, Pull & Profile Strategies

What are push, pull and profile strategies?

Push, Pull and Profile are the 3 P’s in an organisations marketing communications strategy.

A Push Strategy – promotes a product

Marketing audits – PESTLE

What is a marketing audit?

Simply put, a marketing audit is an analysis of your current marketing efforts and an assessment of the ways in which it can be improved.

Using Motion Tracking in Videos

A short introduction on utilising Motion Tracking in videos: by me, Danny Piercy (yes; that’s me in this test video).

Motion tracking; is it video footage, is it motion graphics or is it

BeeCycle Photography

On the back of what seems to be a ‘roll’ for us regarding interesting products coming into Studiowide; we have just completed more professional photography for another new client.

Product Photography for Websites

Alive & Dirty clothing, based in the new Liverpool 1 shopping area, came to Studiowide with a brief for fashion product photography images to go on their new website.

Marketing Environment – Micro

Micro Marketing Environment

The micro marketing environment consists of certain forces that are part of an organisations marketing process, but remain external to the organisation.

Advertising Campaign for Cryotherapy

One of our latest advertising campaigns is due to be launched in the executive and professional sports magazine: AtTheMatch. The publication runs cutting-edge features

Taps and Showers Photography

Our photography studio has been put to the test over the last 2 weeks on a recent product photography project for one of our clients, Taps & Showers Direct Ltd. The company is updating their website

Mascot Design

Containers direct, based in Garston, Liverpool, supply a wide range of new and second-hand shipping containers, site cabins and site offices across the UK. They came to us recently for assistance with their mascot design

Motion Graphics Design

Motion graphics can be a great way of communicating your company message to your audience. It’s particularly useful to businesses that perhaps don’t have physical products or processes to shoot

Exhibition Design

One of the largest Gravure Printing companies in Europe, Prinovis, liked our last exhibition stand design so much… they came back to us for their next one! The In-Store Marketing Show, London

Infographics

Infographics are a great way of visualising information, or in this case for our client Plastic Closures, we created an infographic to show the manufacturing process of plastic caps, in a fun and creative way.

Darts Practice Rings

We have just completed a website design & development project as part of our full-service marketing brief for one of our clients. This project is one of two retail products which we have developed and launched

NHS Poster Campaign

This is our third in a poster series design for the NHS, to promote and inform people of the awareness of a cleft palate transition focus group. The group has been set up to help and encourage children

360 Degree Photography

We’ve just completed some more 360 photography. This time around it’s for our client Bobby Barton Inventions Ltd and a product called ‘Walking Stick Mate’.

NHS Brochure Design

We have successfully finished and delivered a graphic design, copywriting and marketing project for the St Helens & Knowsley Health Informatics department of the NHS.

SWOT Analysis

What is SWOT Analysis?

The SWOT analysis model (strengths, weaknesses, opportunities and threats) is the most common marketing tool for structuring your marketing audits. The purpose of

Promotional Mix – Sales Promotions

Definition of sales promotion?

Sales promotions are tactical activities used as part of the overall promotional mix. They’re intended to produce quick and short-term changes in consumer or

The Marketing Mix

What’s it all about?

The marketing mix, often referred to as the 4P’s is probably the most well-known concept in marketing. It’s the set of marketing tools that a company uses to pursue its marketing objectives in a chosen target market.

The Marketing Audit

What is a Marketing Audit?

The marketing audit is basically a structured analysis and review of your current marketing activities carried out through an examination of your marketing strategies, tactics and objectives.

Marketing Orientation

What does Marketing Orientation really mean?

Business orientations are classified into the following groups: Production Orientation, Product Orientation, Sales Orientation, and Market Orientation.

The Role of Marketing

Marketing has taken a variety of forms as it’s developed over the years

A common and extremely incorrect view is that selling and advertising is marketing.

Developing your Corporate Story

The Corporate Story is written in order to provide organisations with a starting block for developing a strategic message. The story helps you to understand

Creating a Strong Brand

Corporate Identity and the Reputational Platform.

Creating a strong corporate identity is a priority for every business. However, there aren’t many companies who are able to create

Corporate identity & brands

Corporate Personality
Personality is at the heart of an organisation, it’s the character, ‘the way things are done around here’ and can be viewed as

Corporate Reputation

What is Corporate Reputation?

There are 3 elements to Corporate Reputation. (These are referred to as the reputational radar.)

1) Brand Reputation: how the public perceives a brand.

Marketing Planning

What is it?

Marketing planning is a roadmap which consists of strategic and tactical (day-to-day) organisational marketing activities that are required to drive your company forward,

Marketing Planning Cycle

The marketing planning cycle; Analyse, Planning, Implementation and Control (APIC) is a model used to visually illustrate the 4 stages of planning within a marketing environment.