Teams responsible for marketing communications today have a major effect on how the public thinks and feels.
As a result, they have a special opportunity to make use of this influence to encourage diversity and inclusion as well as to deal with social injustices.
Companies could do a lot to make society more inclusive and fair by coming up with campaigns that highlight the voices of minorities and get rid of bias.
One of the best ways that companies can promote diversity and inclusion is by making campaigns that highlight voices that don’t get enough attention. Creating advertisements featuring members of underrepresented groups, such as people of colour, those with disabilities, and the LGBTQ+ community, is one way to do this. Companies can help make society more open and diverse by giving these voices more attention and correcting common misconceptions.
Marketing teams who work on brand communication can also advance inclusion and diversity by developing campaigns that highlight the achievements of underrepresented groups. Creating campaigns to recognise the accomplishments of members of underrepresented groups, such as people with disabilities, and members of the LGBTQ+ community is one way to do this. Teams in charge of marketing communications can aid in the promotion of a more inclusive and fair society by recognizing these contributions.
In doing so companies need to avoid words or images that could be seen as offensive or insensitive, ensuring that their messages are open to everyone and cover a wide range of topics. For example, using words or images that could be seen as racist, sexist, or ableist could encourage discrimination and stereotypes and make some groups of people feel left out.
It’s essential to keep in mind that encouraging inclusion and diversity is both a moral and a business obligation. According to a McKinsey study, businesses with more diverse management teams had a 19% increase in revenue as a result of innovation. Additionally, it has been found that organisations with inclusive cultures have a 30% higher rate of employee satisfaction and a 40% lower rate of staff turnover. By encouraging inclusion and diversity, companies can help make society more diverse and open to everyone, as well as improve their bottom line.
Additionally, companies can attract clients who are looking for businesses that share their values, by encouraging inclusiveness and diversity through their campaigns. Customers are becoming more interested in buying products and services from companies that share their values and care about the community. Marketing communication teams can draw in and keep clients who are looking for businesses that share their values by promoting inclusiveness and diversity.
As you can see, companies can play a significant part in forming the attitudes and views of the general public. Marketing communication teams can significantly contribute to the development of a more inclusive and equitable society by developing campaigns that elevate marginalised voices, dispel preconceptions, and support inclusion and diversity.
