Whilst most advertisements could win design competitions, many don’t deliver on the simple, fundamental, characteristics required for effective marketing
A Push strategy promotes a product
The first stage of the marketing audit process is the external analysis. It is a systematic approach to create information necessary for an organisation
Definition of sales promotion?
Sales promotions are tactical activities used as part of the overall promotional mix. They’re intended to produce quick and short-term changes in consumer or
What’s it all about?
The marketing mix, often referred to as the 4P’s is probably the most well-known concept in marketing. It’s the set of marketing tools that a company uses to pursue its marketing objectives in a chosen target market.
The marketing audit is basically a structured analysis and review of your current marketing activities carried out through an examination of your marketing strategies, tactics and objectives.
What does Marketing Orientation really mean?
Business orientations are classified into the following groups: Production Orientation, Product Orientation, Sales Orientation, and Market Orientation.
A common and extremely incorrect view is that selling and advertising is marketing.
The Corporate Story is written in order to provide organisations with a starting block for developing a strategic message. The story helps you to understand
Creating a strong corporate identity is a priority for every business. However, there aren’t many companies who are able to create
There are 3 elements to Corporate Reputation. (These are referred to as the reputational radar.)
1) Brand Reputation: how the public perceives a brand.
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