Marketing Strategy Archives
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Choosing a Marketing Strategy

If you’re in the process of setting up a business, changing direction or planning for growth, then you will probably be faced with a few options to consider when it comes to your Marketing Strategy.

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Internal Marketing Audits

Internal marketing audits are essential to keeping your marketing efforts running smoothly. Think of your internal marketing audit as giving your marketing strategy an MOT

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Containers Direct Choose Studiowide

We are pleased to announce that Containers Direct have chosen Studiowide as their retained marketing partner, for another year running,

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How to Make Advertising Work

Whilst most advertisements could win design competitions, many don’t deliver on the simple, fundamental, characteristics required for effective marketing

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Push, Pull & Profile Strategies

What are push, pull and profile strategies?
Push, Pull and Profile are the 3 P’s in an organisations marketing communications strategy.

A Push strategy promotes a product

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Marketing audits – PESTLE

What is a marketing audit?

The first stage of the marketing audit process is the external analysis. It is a systematic approach to create information necessary for an organisation

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Marketing Environment – Micro

Micro Marketing Environment
The micro marketing environment consists of certain forces that are part of an organisations marketing process, but remain external to the organisation. 

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SWOT Analysis

What is it?
The SWOT analysis model (strengths, weaknesses, opportunities and threats) is the most common marketing tool for structuring your marketing audits. The purpose of

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Promotional mix – Sales promotions

Definition of sales promotion?
Sales promotions are tactical activities used as part of the overall promotional mix. They’re intended to produce quick and short-term changes in consumer or

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The Marketing Mix

What’s it all about?
The marketing mix, often referred to as the 4P’s is probably the most well-known concept in marketing. It’s the set of marketing tools that a company uses to pursue its marketing objectives in a chosen target market.

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The Marketing Audit

What is a Marketing Audit?

The marketing audit is basically a structured analysis and review of your current marketing activities carried out through an examination of your marketing strategies, tactics and objectives.

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Marketing Orientation

What does Marketing Orientation really mean?

Business orientations are classified into the following groups: Production Orientation, Product Orientation, Sales Orientation, and Market Orientation.

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Role of Marketing

Marketing has taken a variety of forms as it’s developed over the years.

A common and extremely incorrect view is that selling and advertising is marketing.

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Developing your Corporate Story

The Corporate Story is written in order to provide organisations with a starting block for developing a strategic message. The story helps you to understand

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Creating a Strong Brand

Corporate Identity and the Reputational Platform.

Creating a strong corporate identity is a priority for every business. However, there aren’t many companies who are able to create

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Corporate identity & brands

Corporate Personality
Personality is at the heart of an organisation, it’s the character, ‘the way things are done around here’ and can be viewed as

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Corporate Reputation

What is Corporate Reputation?

There are 3 elements to Corporate Reputation. (These are referred to as the reputational radar.)

1) Brand Reputation: how the public perceives a brand.

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Marketing Planning

What is it?
Marketing planning is a roadmap which consists of strategic and tactical (day-to-day) organisational marketing activities that are required to drive your company forward,

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Marketing Planning Cycle

The marketing planning cycle; Analyse, Planning, Implementation and Control (APIC) is a model used to visually illustrate the 4 stages of planning within a marketing environment.

Studiowide Academy

Have you recognised a skills-gap in your organisation or would you just like to learn digital marketing from experts who do it day-in, day-out?

The number one objective of the Studiowide Academy is to up-skill our clients to the highest possible standards in marketing.

Our Academy consists of hands-on training, online learning, marketing toolkits, workshops, coaching, Q&A sessions and tutorials.

You can register your interest below:





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