Marketing Strategy Archives | Studiowide

Our Guide to Brand Loyalty

When considering what a brand is, many people associate a brand with a logo. Yes, a Product or a Company logo is certainly the visual identity of a brand, but when it comes to brand


Guide to Revenue Marketing

Not only have we witnessed the marketing function in business-to-business marketing transforming before our eyes, it’s also having


LinkedIn for Lead Generation

There are over 26 million LinkedIn members in the UK. If you only make 100 highly targeted connection requests each week, around 25-50 of your target customers will accept the connection


What Makes You Different?

The key to unlocking your company’s marketing is discovering what makes your company different. This is your sustainable competitive advantage, and once you discover it, you can develop it further


Choosing a Marketing Strategy

If you’re in the process of setting up a business, changing direction or planning for growth, then you will probably be faced with a few options to consider when it comes to your Marketing Strategy.


Internal Marketing Audits

Internal marketing audits are essential to keeping your marketing efforts running smoothly. Think of your internal marketing audit as giving your marketing strategy an MOT


Containers Direct Choose Studiowide

We are pleased to announce that Containers Direct have chosen Studiowide as their retained marketing partner, for another year running,

How to Make Advertising Work

Whilst most advertisements could win design competitions, many don’t deliver on the simple, fundamental, characteristics required for effective marketing


Push, Pull & Profile Strategies

What are push, pull and profile strategies?
Push, Pull and Profile are the 3 P’s in an organisations marketing communications strategy.

A Push strategy promotes a product


Marketing audits – PESTLE

What is a marketing audit?

Simply put, a marketing audit is an analysis of your current marketing efforts and an assessment of the ways in which it can be improved.


Marketing Environment – Micro

Micro Marketing Environment
The micro marketing environment consists of certain forces that are part of an organisations marketing process, but remain external to the organisation. 


SWOT Analysis

What is it?
The SWOT analysis model (strengths, weaknesses, opportunities and threats) is the most common marketing tool for structuring your marketing audits. The purpose of


Promotional mix – Sales promotions

Definition of sales promotion?
Sales promotions are tactical activities used as part of the overall promotional mix. They’re intended to produce quick and short-term changes in consumer or


The Marketing Mix

What’s it all about?
The marketing mix, often referred to as the 4P’s is probably the most well-known concept in marketing. It’s the set of marketing tools that a company uses to pursue its marketing objectives in a chosen target market.


The Marketing Audit

What is a Marketing Audit?

The marketing audit is basically a structured analysis and review of your current marketing activities carried out through an examination of your marketing strategies, tactics and objectives.


Marketing Orientation

What does Marketing Orientation really mean?

Business orientations are classified into the following groups: Production Orientation, Product Orientation, Sales Orientation, and Market Orientation.


Role of Marketing

Marketing has taken a variety of forms as it’s developed over the years.

A common and extremely incorrect view is that selling and advertising is marketing.


Developing your Corporate Story

The Corporate Story is written in order to provide organisations with a starting block for developing a strategic message. The story helps you to understand


Creating a Strong Brand

Corporate Identity and the Reputational Platform.

Creating a strong corporate identity is a priority for every business. However, there aren’t many companies who are able to create


Corporate identity & brands

Corporate Personality
Personality is at the heart of an organisation, it’s the character, ‘the way things are done around here’ and can be viewed as


Corporate Reputation

What is Corporate Reputation?

There are 3 elements to Corporate Reputation. (These are referred to as the reputational radar.)

1) Brand Reputation: how the public perceives a brand.


Marketing Planning

What is it?

Marketing planning is a roadmap which consists of strategic and tactical (day-to-day) organisational marketing activities that are required to drive your company forward,


Marketing Planning Cycle

The marketing planning cycle; Analyse, Planning, Implementation and Control (APIC) is a model used to visually illustrate the 4 stages of planning within a marketing environment.

Studiowide Academy

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