Video is one of the most popular content forms in the world today, and it’s not hard to see why – it’s engaging, easy to digest, and it gives us a break from the text-heavy nature of the internet. Our eyes are naturally drawn to movement, so it grabs attention in the newsfeed – which explains why video consistently performs better than any other type of social media content.
In a digital world, it can be hard to connect on a personal level. We want to see and hear real people in a real-life context – that’s why YouTube has a billion hours of watch-time every day, and video views on most platforms have grown year on year. Video is also easy to share, making it even more social for your audience and giving you more reach.
Video gives you a chance to get up-close and personal with your audience and show them what you, your business and your clients are doing. People crave connectivity, so think beyond products and profits and show them something meaningful, like your philosophy, your company culture, or some valuable information. The more they know about you and your company’s personality, the more likely they are to stick around.
If you don’t know where to start with video, fear not – at Studiowide, we’re experts at creating stunning corporate videos from start to finish, from planning, through production, all the way to delivery. Whether you require animation, live-action video, a TV advert or an online promotional video, we can produce it! Just get in touch below for a discussion about what we can do for you.