Here we go again. We find ourselves banging this personalised marketing drum quite a lot recently. We don’t mind becoming a bit of a bore though with something this fundamental in marketing. The more people we can help to connect with their target market has got to be a good thing, right?
So here we go. Here’s another way to go about targeting your audience. Segmenting your audience into age cohorts is one of those ways you can divvy up your marketing efforts to pave the way for a more targeted approach.The correct marketing speak for this by the way (uh oh, I hear) is Generational Marketing.
Generational Marketing is exactly what it sounds like: you market to a specific generation of people based on the preferences, attitudes and upbringings that distinguish them from other groups.
It’s really about making the switch from sending mass marketing messages to tailoring and customising messages for specific age groups. By Talking their language (to each customer group) in the way they feel most comfortable, you’re going to gain a huge competitive advantage, because those customers will see that you’re going the extra mile to understand and meet their individual needs.
Try it and see how you get on.
One great tool for identifying common pain points for each of your target customers is our Customer/Buyer Profiling Template. You can use this free tool to help you to develop fictional target profiles for each customer that you want to reach.
We have loads of tools and guides to share with you if you want to dig deeper into this topic.