Brochure Design for Prinovis Liverpool

Prinovis Liverpool, part of Europe’s largest printing group, is renowned for producing catalogues, magazines, and brochures for some of the biggest high street names. We’ve had the pleasure of working with Prinovis on various projects before, including motion graphics videos and a similar brochure design project called ‘The Catalogue’.

For this latest project, the brief was to design a brochure/magazine that would serve as a powerful promotional tool. The aim was to communicate every detail of the printing process, from technical specifications to new innovations, while also demonstrating the ongoing relevance of print in today’s digital world. This publication needed to resonate with a diverse audience, highlighting that printed media remains an essential part of everyday life.

Prinovis approached us with a creative brief that aimed to remind their customers of the enduring impact of print. The objective was clear: to re-establish print as a vital marketing channel—one that, when used effectively, can educate and inspire in ways digital communications often can’t.

The challenge was to design a visually striking 60-68 page piece that would stand out from the crowd and keep readers engaged from start to finish. Prinovis wanted something truly unique, so they invited several design agencies in Liverpool, including us, to pitch ideas.

We jumped straight in, brainstorming a range of creative concepts, but two ideas really stood out. Our winning idea was to create a children’s themed book laid out in chapters, with each chapter covering key topics such as sustainability, innovation, and technical details.

The project was soon titled “When I Grow Up, I Want to Be a…”—a playful yet informative theme that matched each chapter with aspirational adult careers. This approach gave us the flexibility to explore various creative avenues without being confined to a single theme.

In the first section, we focused on the role of a baker, using it as a metaphor to discuss print colours, control, credibility, and personalisation. The remaining sections featured roles like athlete, doctor, farmer, celebrity, and fashion designer, each bringing a fresh perspective to the topics at hand.

For the front and back covers, we had a fun and heartwarming idea: to involve a local primary school. The client loved it, so we partnered with Hill View Primary School in Runcorn, where year 3 and year 4 pupils enthusiastically participated. Within just three days, the students submitted 60 colourful drawings depicting their dream jobs.

We selected 26 of these wonderful designs to feature on the front and back covers. As a thank you, Prinovis made a donation to the school for books and sent a truckload of chocolate—a sweet gesture that delighted the children.

The final product was a children-themed brochure/magazine, complete with real drawings by children, which added a playful touch to what could have been a more serious B2B publication. Prinovis printed 200,000 copies on their gravure presses, using them across all their promotions.

To make it even more memorable, 1,000 of those copies included special teacup inserts between pages 2 and 3. The folding cup held a tea bag and featured the message, “Relax, make a brew and read on at your leisure,” highlighting the unique experience that print offers compared to online publications.

We handled all aspects of the design and layout, from post-production image manipulation to creating the teacup cutter guide. The entire project, including client reviews and briefings, took about three weeks. We loved every minute of the creative process, and most importantly, Prinovis was thrilled with the result!