TX Tyres, a Liverpool-based taxi tyre manufacturer with over 40 years of experience, approached us with an exciting challenge: to refresh their brand identity and an online presence. The company, led by industry expert Steve Callow, holds a deep commitment to maintaining traditional values, rooted in the Callow family business heritage. This dedication to integrity was something we aimed to capture with the new brand identity.
Our task was to develop a modern, professional website that would serve as the central hub for all future marketing activities.
The site needed to reflect the evolution of TX Tyres while staying true to its legacy, providing an engaging user experience that made it easy for potential customers and distributors to find what they needed.
We built a fully functional WordPress site that included product category functionality, making it simple for visitors to explore TX’s range of high-quality tyres. To further enhance the user experience, we crafted intuitive landing pages that guided visitors through their journey, whether they were looking to purchase tyres or become a distributor.
In addition to the website development, we created an impactful video and a full suite of branding services. Our design team worked to create a refreshed brand identity that would resonate with both new customers and long-time clients, while our copywriting team provided engaging, clear content to ensure visitors understood TX Tyres’ offerings and values.
The project didn’t stop at just building the site. We also implemented promotional strategies to drive traffic to the website and ensure that once visitors arrived, they had clear paths to either make a purchase or inquire about partnership opportunities. This involved everything from SEO optimisation to targeted campaigns aimed at increasing the company’s online visibility.
In the end, TX Tyres emerged with a dynamic, modernised online presence that not only reflected their proud history but also positioned them for future growth in a competitive market.
Web Design
Web Development
Branding
Lead Generation
Video Production
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Personalised URL Campaign
