Welcome to your personalised Marketing Maturity Assessment.
This tool will guide you through a series of questions across key marketing domains, helping you benchmark your current capabilities and identify areas for strategic improvement.
The assessment is broken down into easily digestible sections. You will answer one question at a time and receive a summary after each section.
Assessment Structure:
Score 1 (Not in Place) to 5 (Completely in Place)
Section Complete!
Your Average Competency Score for this section is:
Review:
Maturity Assessment Complete!
Your Comprehensive Marketing Maturity Index
Overall Maturity Score
N/A
Out of 100%
Next Steps & Summary:
The radar diagram below visualises your average score across all assessed marketing domains. Review the breakdown below the chart to see specific scores and recommendations.
Maturity Radar Diagram
Measure Your Marketing Maturity. Manage Your Growth Journey.
Stop guessing where your strategy is failing. Get a comprehensive, data-driven view of your marketing maturity in minutes.
Scaling a B2B organisation requires more than just ad-hoc tactics; it requires operational maturity. But without a clear benchmark, it is difficult to know exactly which parts of your marketing engine are driving growth and which are holding you back.
We built the Marketing Maturity Assessment to solve this.
This interactive diagnostic tool evaluates your organisation across 7 critical dimensions of modern marketing excellence, from your Brand Vision and Competitive Analysis to AI Automation and Lead Conversion. In just a few minutes, you will transform subjective opinions into objective data, giving you a clear roadmap for strategic improvement.
Why Use This Tool?
- Holistic Health Check: We don't just look at traffic; we audit the foundational pillars of your strategy including Product Offerings, Customer Insight, and Digital Presence.
- Visualise Your Gaps: Instantly see your strengths and weaknesses mapped out on our interactive Maturity Radar Diagram.
- Data-Driven Benchmarking: Move beyond "gut feel" with a quantified maturity score out of 100%, helping you build a business case for new resources or strategies.
- Immediate Value: No waiting for a consultant. Get your comprehensive results and a downloadable PDF report instantly upon completion.
How it works
- Launch the Assessment: Click “Start” to begin the guided audit.
- Rate Your Capabilities: Answer a series of structured questions regarding your current processes, assets, and strategies.
- Instant Analysis: Watch as our engine calculates your maturity score in real-time across all 7 domains.
- Download & Act: Generate a professional PDF report containing your Radar Diagram and detailed breakdown to share with your leadership team.
Frequently Asked Questions
Who is this tool for?
This assessment is designed for B2B Marketing teams, and Business Leaders who want an objective view of their marketing function. It is ideal for organisations looking to scale, restructure, or simply benchmark their current performance against industry best practices.
How long does the assessment take?
The assessment consists of approximately 50 questions broken down into 7 digestible sections. It typically takes between 8 to 12 minutes to complete. You will receive your score and report immediately upon completion.
Do I need to prepare any data beforehand?
No specific data preparation is required. The tool assesses your capabilities and processes (e.g., "Do we have a defined SEO strategy?") rather than specific metrics (e.g., "What is your bounce rate?"). You just need a good working knowledge of your organisation's marketing activities.
Can I edit my answers?
Yes. At the end of each section, you will see a summary of your scores. If you feel you have graded yourself incorrectly, you can click the "Edit" (pencil) icon to adjust your answer before moving to the next section or finalising the report.
Is my data secure?
Absolutely. The assessment runs locally in your browser, and we do not store your specific answers or sensitive company data on our servers. Your final report is generated instantly for you to download.
Ready to Move from Tactics to Strategy
You are just a few minutes away from a clear, objective roadmap for your marketing function. We have designed this tool to be frictionless; no digging for obscure data or waiting for team meetings. You just need your professional experience and an honest perspective on your current operations.
Before you begin your assessment, here is a quick checklist to ensure you get the most value:
- Score based on what you actually do today, not what you plan to do tomorrow.
- Think about how your marketing hands off to sales, not just lead generation.
- 10 Minutes of Focus: That is all it takes to complete the 7 sections.
- The PDF report is designed to be a conversation starter for your next board or strategy meeting.