How to Utilise Account-Based Selling in your Marketing Efforts

Are your sales and marketing teams aligned with each other to achieve your growth objectives for your business?

If not, we can steer you in the right direction and introduce you to a few important concepts to get the ball rolling.

 

What is the Buying Process in Marketing?

The buying process is a series of steps that a consumer takes to make a purchase decision. 

The buying process has evolved from trying to find the single decision-maker and relying on feature-advantage-benefit selling, to a more educational-focused model. 

Sales and Marketing are merging slowly into one team. This is great news, since they work so much better as a couple. This pairing helps to drive a new phenomenon in business called Account-Based Selling.

 

What is Account-Based Selling?

Account-Based Selling is when a Marketing team targets the accounts selected and driven by Sales, with messaging – jointly created to target individual personas.

In the next 10 years we would expect all forward-thinking companies to have fully merged their Sales, Marketing and Customer Service teams into one super team, purely focused on the customer journey.

 

Download our free in-depth guide packed full of tools and processes to help get ahead of the curve and get a valuable head start.

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