A Digital Marketing Audit is an in-depth review of your objectives, strategies and current marketing activities. This is a necessary component of your overall digital marketing strategy. We conduct an audit that not only reveals your strengths and weaknesses but also uncovers opportunities to help accelerate your growth. Undertaking audits on a regular basis can be transformational to your business.
Our Digital Marketing Audits cover 12 key areas as part of your overall digital marketing strategy; helping you to expose any gaps, improve your competitive advantage and increase business.
Core Competencies Audit
Identify your organisation’s key strengths and weaknesses, and determine specific business areas to focus on.
Establish the overall performance of your brand & its positioning and align your strategy more closely with customer demands.
Content Marketing Audit
Optimise your content in line with your company goals and determine which assets your audience will benefit from most.
Lead Generation Audit
Pinpoint where your lead generation process needs developing, and discover how to drive quality leads.
Website Programme Audit
Benchmarking your website programme provides the opportunity to measure your online performance against industry best practice.
SEO Programme Audit
Measure the success of your current SEO activity and identify areas to help boost your search engine traffic.
Social Media Audit
Ensure you’re applying social media best practices and examine ways in which to build your online engagement and outreach.
Marketing Automation Audit
Define tangible and clear recommendations that will help organise and improve your automation processes.
Video Marketing Audit
Evaluate your video marketing strategies in line with best practices to reveal new opportunities that will drive results.
Identify the root causes of any CRM issues and ensure your system is performing effectively and in line with your objectives.
Assess the impact of your Blogging activity and how it fits into your overall marketing strategy. Uncover opportunities to grow your outreach.
Mobile Marketing Audit
Assess your mobile marketing against competitive standards and ensure you have a strong enough framework to build on.
Identify The Next Steps To Implement A Solid Marketing Strategy.
This thorough audit and analysis of your marketing activities gives you the opportunity to objectively review what you’re currently doing and whether you are doing it right.