Liverpool FC Video Production

It has been an absolute pleasure to work with the fantastic team at Studiowide. Thank you so much for all of your hard work at such a demanding time! We are delighted with the campaign! CATHERINE GILBERTSON
Marketing manager – Liverpool Football Club

Liverpool FC, one of the world’s highest-earning football clubs and proud holders of 20 Premier League titles, operates its own dedicated television channel, LFCTV. Since its launch in September 2007, LFCTV has been a vital platform for keeping fans informed, engaged and emotionally connected to the club.

Following a recent relocation, the LFCTV communications team found themselves facing a production bottleneck. With internal capacity stretched, they needed a trusted local partner who could step in quickly and help deliver a suite of promotional content for their upcoming preseason tour. That’s when they reached out to Studiowide.

After a local search for creative partners, LFC contacted us to see if we could support. Just a few hours after receiving their initial enquiry, the LFC team was in our studio, collaborating on the vision. By 2 PM that very afternoon, we had delivered a 10-second trailer to pitch our ideas.

The team loved our concept and moved quickly to commission us for a full campaign, consisting of 10 videos to promote their preseason tour. It was an exciting brief, but not without its challenges.

First, the timeline was extremely tight. With LFCTV’s media partners SKY and Virgin Media both eager to release new content to subscribers, there was no room for delays. Second, we were tasked with incorporating predesigned creative assets into our video treatments. These assets had to align seamlessly with the new creative direction we had pitched.

We hit the ground running, working closely with LFC to prioritise deliverables and shape a clear production schedule. This allowed us to deliver high-quality content at pace, while meeting all critical deadlines.

As we got stuck into the creative, it became clear that some of the pre-existing assets needed reworking to suit the campaign’s tone and format. Our strategic review also revealed that some of the messaging wasn’t landing at the right moments. We saw an opportunity to harness the rising popularity of LFC manager Jürgen Klopp, so we requested specific footage of him and integrated it into key scenes to maximise emotional impact.

The final campaign was a dynamic series of promotional videos, indents, stings, and social media content. One of the highlight videos even made it onto the in-store screens at LFC shops, looping for fans to enjoy!

The campaign was a huge success, and LFC was thrilled with the strategic thinking, speed, and creativity we brought to the project. For us, it was a fantastic opportunity to partner with a global icon at a key moment in their season and deliver results that made a real impact.